If you have a body, you are an athlete, and performance doesn’t stop when you leave the field. Grind Life infuses legendary performance from reclaimed Nike materials into the surfaces around you to activate your body and mind when you’re normally stagnant, and fuel your best performance through the entire day.
Nike is emblematic of the performance mindset, which we believe resonates equally in sports and as a lifestyle. Nike users play their hardest on and off the field, and need gear that supports their best performance everywhere they are.
However, the increasing competitiveness of modern work means that staying on top of both the professional and fitness games is tougher than ever, especially when you throw in kids, mortgages, and caring for aging parents.
To help Nike users stay active and at their peak mental and physical output, we propose a product ecosystem that infuses the performance properties of Nike grind materials into a variety of products that interact with your body including active surfaces and furniture. These products will boost users physical activity and focus when they need it most to help them play their best, whatever the game.
Because much of the current Grind material stream is from sneakers and Nike has tremendous brand equity in footwear, we propose that the first Grind Life products be performance surfaces that interface with users’ feet; imparting the support and rebound of a Nike sneaker to the surfaces they stand and move on, regardless of their current footwear. This will include high-performance anti fatigue mats for home and office, yoga mats, and floor mats for cars. By implementing anti-fatigue properties, these mats will help stimulate muscle activity through balance micro-adjustments and help users build more physical activity into their day.
To continue expansion into the the performance lifestyle space, we propose a line of active furniture that could include unconventional pieces such as an exercise mat that can convert into chair using a rigid underside surface allowing predefined “origami” fold points, or a saddle seat / leaning stool incorporating a Nike Grind foam roller that allows a variety of active postures and permits separation of the foam roller for stretching and muscle conditioning breaks throughout the day.
Reuse, reconquer: Grind is no ordinary recycled feedstock. Because it reclaims material from the gear of some of the world’s best athletes, it comes charged with meaning. Each grind life product has already powered countless athletes to victory, and this legacy provides inspiration to keep striving and raising the bar. Because of this exceptional heritage, we propose a business model for this product line that goes beyond traditional retail and distribute Grind Life products through a performance model (no pun intended), wherein the the ownership of discrete products stays with Grind Life and users access them through a subscription. This will allow users to experiment and find the right products for their needs, as well as be able to coordinate what products they use with the ebb and flow of their own fitness routines and cycles of life. For example, a pregnant user could change products as her body changes through and after pregnancy without creating waste or having to downcycle her old products into the used market. We would reclaim and remake used products with minimal waste, and keep Grind materials bringing performance to athletes.