Increasingly fluid lifestyles, an ageing population and rapid urban growth are requiring a fresh approach to traditional notions of living. We have adopted a throwaway mindset, constantly accumulating clutter as our needs change and causing huge landfill problems as a result. As we move more often and migrate to the cities, consumers will increasingly expect products which evolve and adapt with the ability to be reconstructed, re-purposed and relocated as required to fit the ever-changing nature of their lives.
We need to think about the full life-cycle of the products that we create, with in-built flexibility that mirrors the fluid nature of our consumer's lives; considering how we can turn the traditional notion of ownership on its head designing products with a service strategy at their core.
Flexi-furniture is a range of beautifully designed lightweight modular seating for the home. However, rather than purchase the seating to own outright the customer hires the items as and when they need; reducing waste and allowing them access to beautifully designed furniture without the financial and environmental cost. The modular range is designed to fit any space, and elements can be added or removed as the customer’s needs change. The furniture will be locally produced and manufactured, enabling speed of distribution and limiting the ecological impact. In addition, a shared ‘ownership’ hire scheme enables groups of people living in shared accommodation to split the cost(Similar to Uber Split-fair when sharing journey's).
Designed to last, the seating has in-built durability, however, once it is no longer usable in its current form it will be recycled, restored and repurposed and used to create other products which will feed back into the cycle.
As part of the wider proposal, we will consider how we can utilise a percentage of the profits to fund the purchase of furniture for schools and accommodation in developing countries, where research shows there is a great need.