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First-steps baby socks

Help your children grow up with a normal arch on their feet

Photo of Roberto Lopez
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If you are a parent one of your main concern is your kid's health and probably you have heard about ¨flat feet¨. 

Children with flat feet, also called pes planus, have a flattening of the arch during standing and walking. Flat foot is normal in infants and young children (up to 44% of three- to six-year-olds) 

Footwear in early childhood has been thought to cause flat foot. Recent research questions this theory, as populations that habitually walk barefoot have flatter arches than populations that wear shoes.

In order to avoid ¨flat feet¨ parents can find special footwear for babies. Parents spend time - finding the footwear - and money - purchasing the footwear. But, if you are a parent you know that infants hate footwear. They do not want to use them. They prefer socks.

The problem with socks is that babies slip and fall down to the ground when they are learning to walk. 

So, we think about first-step baby socks that helps infant to avoid ¨flat feet¨and avoid infants slip and fall down.

The main difference between first-step baby socks and normal socks are that they have a hole in which you can insert a laminated EVA Foam that fits with your baby's feet. So, you the laminated EVA Foam can be interchangeable with different first-step baby socks.

Which Nike Grind materials will your idea utilize?

  • Laminated EVA Foam
  • Mixed Apparel Textile

How specifically will these materials be incorporated into your solution?

Mixed Apparel Textile will be used to make first-step baby socks in different sizes. The main difference between first-step baby socks and normal baby socks are that they have a hole in which you can insert a laminated EVA Foam that fits with your baby's feet. The laminated EVA Foam will be used for creating socks insole for different sizes that adjust to your baby's feet. The advantage is that you can use one insole with different first-step baby socks. The first-step baby socks will have a small module in which you can insert the socks insole making them interchangeable. The raw material given by Nike can be used and adapted for dressmakers in Peru. This country Peru have markets such as Gamarra - http://www.gamarra.com.pe - in which they can used the raw materials to create clothing - . Sometimes the quality of clothing is compared to the quality of big brands. In these markets you can find entrepreneurs that create clothing for retail stores. It will help dressmakers to have the raw material to create the first-step baby socks.

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Babies that start to walk Parents that are worried about ¨flat feet¨

How will you scale your idea? Please describe in detail your plan to scale your concept.

Partner with pediatricians or pediatric organizations will help us to find the right insole sizes. Peruvian dressmakers will use the raw material give by Nike to create the first-step baby socks. It will be distributed by partners that sell footwear for kids, retail stores, supermarkets. Every place in which you can purchase clothing or accessories for babies you will able to find first-step baby socks.

How is your idea innovative?

Design is different

What inspired this idea?

Two members of the team are parents and have a baby boy called Matías. They purchased shoes to him, and he does not like to use shoes and when Matías uses socks, he slips and fall down (many times).

Tell us about yourself and your team. What is your background and experience?

Roberto Lopez - Telecom Engineer & Marketer Morella Lopez - Geotechnical Engineer Juan Carlos Chipana - Economics Engineer Ana Patricia Mendizabal Hidalgo - Transport Engineer

In what city are you located?

Lima

In what country are you located?

PERU

2 comments

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Spam
Photo of Lauren Ito
Team

Hi Roberto Lopez ,

Great to see you in the Challenge! Could you please provide more content for the submission question, "How specifically will these materials be incorporated into your solution?" How might you begin to turn the raw Nike Grind materials into your final product? ? What might that process look like step-by-step?

Additionally, I did want to ensure you were aware that the goal of this challenge is not to source concepts that Nike would bring to market under their own brand. Rather, the goal of this Challenge is to support innovators in creating their own products and ventures using Nike Grind materials, but independent of Nike, with the potential for partnership. Your post currently implies Nike's store network would be leveraged, which is why I'm flagging this within your submission.

Lastly, to be eligible to advance on to the next phase of the Challenge, please complete the entire submission form.

With the deadline fast-approaching at 5:00 p.m. Pacific Time, please ensure all of your final updates are completed by then.

Excited to learn more!

Spam
Photo of Roberto Lopez
Team

Hi Lauren Ito 
Thank you for your feedback. Final updates have been done.
Regards,
Roberto