Our service enables children to discover circular economy first hand by encouraging them to recycle their used footwear. In doing so, we bring children’s submitted drawings to life by creating custom plushies made from Nike Grind materials. By practicing acts of sustainability, children can discover what it means to be sustainable while gaining a new plush friend along the way.
The process begins with a child sending in a pair of used footwear along with a submitted drawing of their choice. Their used footwear is sent to Nike’s Reuse-A-Shoe program and is recycled into Nike Grind materials. From there, our manufacturing process begins by using Nike’s recycled materials to create a custom plushie based on a child’s drawing. Once complete, the plushie is then distributed by a third party delivery service. Upon delivery, the child will receive their custom plushie along with a booklet to describe how each part of the shoe has been recycled to create their toy. By asking customers to send in their drawings and used footwear, they’re participating in the creation process, adding greater value to each unique plushie being made. Customers can choose to send in their plushies for repairs or to be recycled back to Nike Grind materials.