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Eco-friendly and modular foundations for your home and office spaces

Photo of Felipe Hinojosa-Prado
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BRike - Bricks from Nike Grind materials - are modular components of thermally compressed residuals that can be used to build furniture, sit places, supports, walls for thermal insulation and block walls for acoustic insulation.
You can build pretty much everything!!!

The components are pushed under a lower thermal shock under a cohesion process that:

  1. Consumes lower thermal energy due to soft heating require to surface contact adhesion of EVA and Rubber components. Heat can be recovered from the air outlet to induce new adhesion of following batches.
  2. Recovers over 50% of the disposal bricks due to regrinding to a second and third product life.
  3. Don't require any chemical adhesive.
  4. Mechanical preconditioning of material to reduce classification wastage.

The bricks come in three different shapes: S, square and I. These shapes allow you to build all kind of table supports, rebuildable walls, space separator and more. Their lightweight is safe to implement anywhere and to modify any structure. You can even play with them! (Everyone loves LEGO, right?).

Company / Organization Name (if applicable)


Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated PU Foam
  • Footwear Fiber "Fluff"

How specifically will these materials be incorporated into your solution?

1. Rubber outsoles & flashing: Requirement to be pre-grinded to a 1.5cm size in order to provided structural/stereo availability to termal cohesivity. Main color composition/variability for the outlook of the final product. 2. Rubber granulate: Main cohesive component. Due to its high free surface due to it particulated state, soft heat shock enhance cohesion among all materials (tested in Berlin workshop). 3. EVA foam injection scraps & flashings: Requirement to be pre-grinded to a 1.5cm size in order to provided structural/stereo availability to termal cohesivity. Main color composition/variability for the outlook of the final product. 4. EVA foam sheets, blocks and components: arround 20-30% of composition in volume due to the enhanced structural support it provides. Under low heating shock provides adhesion (tested in Berlin workshop) 5. Laminated PU Foam: Integrated on proportions arround 10%-20% in volumen. It provides most of teh acoustic insulation and at some extents water resistance (not tested for water resistance after the prototype created, but as single material). Optional: 6. Footwear fiber "fluff": No bigger than 8-10% of the structure. Provides insulation potential as filling but not phisycal resistences and reduces the resistance of the compounded brick.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

The modular bricks can be created only in three different sizes: square, S, I in order to provide flexibility and variability but at the same assuring hyper-customization of final modular elements.

What is the current stage of development of your idea?

  • Prototyping

Describe your target market. Who will benefit from your product?

The market for these modular blocks is basically B2B, but quite scalable to a B2C commercialization. Our focus to target is companies in need of, for instance, acoustic isolation or low cost furniture that can be modified. For example, small stage startups can reconfigure their offices and as well reduce considerably their cost structure due to reusability and modularity that adapt to the variable uses attributable to the needs. The product, moreover, can also be scalable as a B2C model.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Focusing initially on B2C, the product is easily introduced to existing distribution channels, such as retailers (for their internal use) but as well cross-selled to other industries associated to sportswear, such as startups working on photography, design, music, etc. Online marketplaces can also be a strategy which reinforces the value of reusability of the product, even under the main obstacle which is recollection. Recollection channels can be created through online communications. Social networks allow exchange markets for the bricks not planned to be used, first assuring the maximal value of the first product life, but as well increasing recollection to assure minimal wastage because of recovery to a second and third product life under regrinding.

How is your idea innovative?

The idea has two layers of innovative integration. Initially, the concept of circularity on the engineering design. This must be established including from the very beginning of the industrial design process, consequently. The circular design has considered the circularity in energy consume/generation, materials usage and customer-percieved value. Second, considering the triple bottom layer due to a social incentive to exchange or return the blocks through the same distribution channels.

What inspired this idea?

The principal motivation was variability and multifunctionality. The Nike Grindr materials are quite diverse and subjected to variability on input conditions colours and volumes at scale. Hence, it was needed to create a versatile functional unit that regenerates value at minimal added impact.

Tell us about yourself and your team. What is your background and experience?

Backgroung in industrial process design and recently in supply chain solutions for industrial companies through digitalization but as well for social enterpreneurship in Paraguay.

In what city are you located?


In what country are you located?


What is your legal / organizational structure? (if applicable)

It has been decided that the best feasible structure at this stage is a limited liability company.

Please describe how becoming a Top Idea will support the growth of your concept.

Community is a huge part of the project. Most of the distributions channels allows zero waste or minimal waste on this project is there is a critical mass reached in order to exchange and commute the block from owner to owner. Second, and more important, visibility would allow initial investment for this scalable but not costly industrial process.


Join the conversation:

Photo of Our Workshop

ha! Super interesting. We would love to learn from your research into this application for what we propose in our idea!! Let's hope there are ways to work together in future somehow. I don't really understand how this network is going to unfold, but i'm trying to connect to as many ideas as I can that resonate with my own values and ideas...

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