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Art for Kids Athletics - NIKE AfKA (NIKEiD)

The creative use of Nike Grind Materials for decorative/protective school 'spirit' & artistic branding of athletic equipment and surfaces.

Photo of Paul Mock
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We propose using the Grind materials to create a fundamentally transformative brand extension, allowing Nike to dramatically inspire creativity & jump-start IDEO design thinking innovation into the global education community.


Our program, which provides the raw materials for high-impact/low-cost, “do-it-yourself”, “have it your way” design thinking programs, cuts across all demographics, cultures, geographies, income levels, genders & language abilities.


All users & stakeholders of our concept are empowered to create their own tailored programs, totally & uniquely aligned to their core purpose & values, at lower cost, unconstrained by existing systems (e.g. LEGO’s) and gain the priceless, unprecedented sense of achievement from co-creating their own art forms.


Using “crowd-sourcing” mechanisms, reward systems & publicity/social media, pioneering participants will share their progress & stimulate viral expansion of the Nike.ID/IDEO co-branded creative arts program throughout the global education population, launching a new, cost-effective social impact juggernaut unprecedented, not just in the athletic apparel or equipment industries, but in any consumer, health or commercial enterprise, even beyond free laptops, nutritional assistance or micro-lending.




Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Laminated PU Foam
  • Mixed Apparel Textile
  • Mixed Footwear Textile
  • Footwear Fiber "Fluff"
  • Full Grain Leather Scraps
  • Split Leather Scraps Coated
  • Synthetic Leather

How specifically will these materials be incorporated into your solution?

additional info/research... to follow.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

to come.

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Underfunded elementary and middle schools

What inspired this idea?

NIKEiD - Design your own shoes. Instead, we'd leverage the existing platform and ask schools to submit their designs for their schools (whatever they choose ... designs/art). It'd be a nationwide 'competition' and only a few winners would be selected.

Tell us about yourself and your team. What is your background and experience?

Matthew Nash, Jack Gray, Michael Ger, Mike Grandinetti, Michael Thomassen, Paul Mock

In what city are you located?

Boston, MA

In what country are you located?


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