I would like to see shoe material being incorporated in a different way besides just using them for sneakers or shoe wear. I think it would be cool to add layers to a coat or jacket that consist of famous/popular shoe designs. For an example "The Nike Air Force Ones" are a popular item amongst everyday people and sneaker lovers alike. The shoes are famously white as well. My idea would be to attach/replace things on a typical jacket. Replace buttons with shoelaces, replace some of the outside jacket fabric with the shoe fabric, put the white Nike logo on the side of the hood or back, have the same small puncture holes in the shoes on the jacket, and etc. This could become a new hot trend and away for Nike to enter in the clothing market even more so than before. This concept can really be applied to any popular Nike shoe and become a new thing in pop culture.