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The Sneaker Jacket

I love sneakers and jackets. With this being said, why not put the two together? Why not patterns, fabric, shoelaces on a jacket?

Photo of Kendree Roberts
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I would like to see shoe material being incorporated in a different way besides just using them for sneakers or shoe wear. I think it would be cool to add layers to a coat or jacket that consist of famous/popular shoe designs. For an example "The Nike Air Force Ones" are a popular item amongst everyday people and sneaker lovers alike. The shoes are famously white as well. My idea would be to attach/replace things on a typical jacket. Replace buttons with shoelaces, replace some of the outside jacket fabric with the shoe fabric, put the white Nike logo on the side of the hood or back, have the same small puncture holes in the shoes on the jacket, and etc. This could become a new hot trend and away for Nike to enter in the clothing market even more so than before. This concept can really be applied to any popular Nike shoe and become a new thing in pop culture. 

Kendree R.

Company / Organization Name (if applicable)

Redford University

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Laminated PU Foam
  • Mixed Apparel Textile
  • Mixed Footwear Textile
  • Footwear Fiber "Fluff"
  • Full Grain Leather Scraps
  • Split Leather Scraps Coated
  • Synthetic Leather

How specifically will these materials be incorporated into your solution?

I would like to use a regular winter jacket to start with. After this, I would like to just start adding materials on to it. I tried to give a detailed look at what it could possible look like (I am not an artist or the best drawer in the world).

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

This is what the jacket could look like based upon appropriated recycled Nike materials.

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

My target audience would first be people between their early teens and later twenties (roughly 14 to 28). I feel as though this age group is engrossed in various sneaker fads from watching sports icons on tv that wear signature sneakers to rappers that promote this appeal. From wearing this new type of "sneaker jacket", people will not only be enticed to look at a persons feet but also at their mid section of the body. This style will hopefully become more popular and influence some other ages.

How will you scale your idea? Please describe in detail your plan to scale your concept.

I think this idea would be best tested in an urban setting before reaching the rural and suburb areas of the United States. I think it should be first promoted and endorsed by other celebrities Nikes with and advertised on television and YouTube. After this, I would select stores in New York City, Chicago, Los Angels, Atlanta, Toronto, Washington DC, and etc. Trends tend to get started in urban places and move throughout cities due to the population. This concept could fail due to it not catching on with other audiences, the cost/manufacturing, or celebs not liking the overall idea.

How is your idea innovative?

I believe my idea is new and innovative because I have never seen this done before. I think it could be fun to toy/prototype with the idea of doing this with more than just sneakers. May be sneaker supplies can be added on to a phone case, book bag, glasses, watches, or etc. The possibilities are endless and could be applied to just about anything.

What inspired this idea?

I have always loved Nike and have always been a fan of the logo in and of itself, the respect the company garners, and the overall vision of Nike. I have noticed that since my youth, the company has dominated the sneaker industry. I have wondered what it could be like to add sneakers with clothing.

Tell us about yourself and your team. What is your background and experience?

I am a Freshman in College and I attend Redford University in Virginia.

In what city are you located?

Radford

In what country are you located?

USA

This inspired (1)

Nike Grind Lotus Tec®

1 comment

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Spam
Photo of Lauren Ito
Team

Hi Kendree Roberts ,

Great to see you joining the Challenge! I want to flag that your concept is out of scope for this Challenge because it does not meet the criteria for participation.

The Challenge Rules state, "The following types of approaches are not of interest to this Challenge: New design considerations for athletic footwear or apparel." To be eligible for Top Ideas consideration, we would love to see you submit a concept aligns with the Challenge guidelines. I encourage your team to revisit and read the Challenge Brief and Challenge Rules then submit a new, in-scope concept! (https://d3gxp3iknbs7bs.cloudfront.net/attachments/d64427a4-5ed1-4db2-845e-cf60eb789893.pdf) (https://d3gxp3iknbs7bs.cloudfront.net/attachments/c9a7a73f-c8ad-41d9-87a3-4d49e2ffba6e.pdf)

Feel free to tag me with additional questions.