Nike makes superior performance wear made with the finest materials to provide the best possible experience. These investments - design and material innovation, manufacturing excellence, material development and sourcing - warrants extended practical use.
This proposal is for a Nike apparel repair kit. If your clothing breaks, tears or scuffs, the kit will enable you to not only repair but also improve and personalise your garment with Grind materials using the Product Life Extension kit. The marks and patina gained through extended use become badges of pride, and when pushed too far, they can be repaired and improved for the wearer whether they are an extrovert, athlete or ethical consumer.
The practice of repair has become lost in recent years. Doorstep recycling has overshadowed product longevity. While recycling is a positive step in waste reduction, extending the 'in use' phase of products can have a far more significant impact on positive, sustainable development.
Repair and maintenance have an established place within the circular economy. Nike Grind materials present an opportunity to build a stronger and richer material narrative into their premium product ranges. The Grind materials, combined with a bespoke repair kit, can become a unique resource that re-invents the principles and practices of repair - using cast-off materials to prolong the life of products - promoting emotional durability and brand loyalty.
The Grind material range presents a unique opportunity to formulate a series of bespoke repair kits. Kits could range from simple patches that help repair tears or cuts to clothing; material composites that enable the user to reinforce, alter and adapt, footwear worn through robust use; or form new foam soles to replace over-compressed, collapsed and worn footbeds.
This process will help wearers build meaningful relationships with their clothing and provide further support when seeking to perform to their best ability.