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Product Life Extension with Nike Grind materials repair kits

Products are used and abused in daily tasks, they pick up scuffs and wear in many ways. PLE kits with Nike Grind let you 'Just do it' again!

Photo of lewis collins
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Nike makes superior performance wear made with the finest materials to provide the best possible experience. These investments -  design and material innovation, manufacturing excellence, material development and sourcing - warrants extended practical use.

This proposal is for a Nike apparel repair kit. If your clothing breaks, tears or scuffs, the kit will enable you to not only repair but also improve and personalise your garment with Grind materials using the Product Life Extension kit. The marks and patina gained through extended use become badges of pride, and when pushed too far, they can be repaired and improved for the wearer whether they are an extrovert, athlete or ethical consumer.

The practice of repair has become lost in recent years. Doorstep recycling has overshadowed product longevity. While recycling is a positive step in waste reduction, extending the 'in use' phase of products can have a far more significant impact on positive, sustainable development.

Repair and maintenance have an established place within the circular economy. Nike Grind materials present an opportunity to build a stronger and richer material narrative into their premium product ranges. The Grind materials, combined with a bespoke repair kit, can become a unique resource that re-invents the principles and practices of repair - using cast-off materials to prolong the life of products - promoting emotional durability and brand loyalty.

The Grind material range presents a unique opportunity to formulate a series of bespoke repair kits. Kits could range from simple patches that help repair tears or cuts to clothing; material composites that enable the user to reinforce, alter and adapt, footwear worn through robust use; or form new foam soles to replace over-compressed, collapsed and worn footbeds.

This process will help wearers build meaningful relationships with their clothing and provide further support when seeking to perform to their best ability. 

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Laminated PU Foam
  • Mixed Apparel Textile
  • Mixed Footwear Textile
  • Full Grain Leather Scraps
  • Synthetic Leather

How specifically will these materials be incorporated into your solution?

The Grind Materials will be utilised as a range of premium apparel kits. The kits will be available for 'on-the-go' or advanced use and will enable the user to repair, adapt or personalise their clothing. The 'on the go' kits provide all the elements needed to make simple, easy and convenient changes and repairs to your clothing. These 'on the go' kits will allow individuals the ease and convenience of simple repairs to their gear while out on the move. The advanced kits provide everything needed to fulfil more specific repair requirements. These kits will provide bespoke shapes and constructions with the Grind materials to aid in the advanced repair requirements.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

This concept is made with the finest ingredients to provide the best possible experience. This material investment warrants a biscuit repair kit. If it breaks, it is not just repaired its improved!

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

The target markets for this proposal are the fashion conscious, the ethical consumer and the performance wearer - Anyone who wears their sports apparel and equipment to its limits.

How will you scale your idea? Please describe in detail your plan to scale your concept.

The kits seek to promote the maximisation of material use, trust and brand loyalty (reliability), and cost-effectiveness. Key challenges to addressing these aims are detailed in the diagram below. A key challenge will be reconciling the technical specifications of Grind materials, repair processes and the design of apparel that supports repair and consumer modification. - promote a culture of customisation and repair through design, celebrity and sports ambassadors. - run clothing hackathons

How is your idea innovative?

This is a radical design proposition that reinvigorates repair by supporting individual expression, prolonging product life by presenting a robust image of durability while also promoting an alternative model of consumer engagement built on brand loyalty and cultural expression.

What inspired this idea?

The simple bicycle puncture repair kit. Also, the Worn Wear campaign by Patagonia.

Tell us about yourself and your team. What is your background and experience?

I am a student at the University of Brighton, studying Ma Sustainable Design. Prior to my Ma I have been working in the Cycling industry fixing and repairing bicycles and managing workshops for over 10 years and have a BSc in Sports Product Design.

In what city are you located?

Brighton

In what country are you located?

Great Britain

Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a Top Idea for this challenge will help to support further research into repair and its related relationships with its stakeholders. This research and prototyping will be undertaken within my further studies of the Ma I am currently studying for.

4 comments

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Photo of Rupert
Team

An interesting idea, as you say, repair is a recognised part of the existing Circular Economy, although it needs to be carefully implemented, since the method of repair can render the resources/materials in the repaired item unrecoverable - eg, adding non-reversible adhesives to a stitched together product.
Nevertheless, making Grind materials available to consumers for repair is a great concept and could potentially be supported by the Nike ID customisation platform to feature repaired Nike products and inspire the use of production waste to produce new products based on that aesthetic.

Photo of lewis collins
Team

Hi Rupert, thanks for your commentry on my proposal.
You have identified a interesting area regarding the final end phase of a product in its ability to allow its materials to be recovered. Ultimately the encouragement of product disassembly in the design phase would be desired goal, one way this may be achieved is by stimulating the culture of repairing goods and making this a feasible practice by consumers. Then with this reestablished culture, design teams will hopefully get the backing to consider and incorporate repairability and finally total disassembly into the products being created.
A great suggestion in a way to encourage this would be to associate repair with customisation and use already created platforms like the Nike ID customisation.
Many thanks again for your comments,
Lewis

Photo of Rupert
Team

Hi Lewis.
You're welcome.
I would be careful about suggesting any changes in design or assembly of Nike's products, the Brief appears to preclude that approach.
However, it would be handy if Nike came to the conclusion independently that design for repair/disassembly is a good thing, as it would certainly assist with growing your idea and raising awareness of the possibilities. 
Feel free to quote me on the Nike ID suggestion!!
Good luck.
Rupert.

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