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Fun looking Rubber Mat which provides a reliable protection for grass during house hosted events.

Photo of Eliziane Dorneles Siqueira
3 4

Written by

Today  in the market of turf protection, there is little offer of products focused in needs of  events of small scale and home-held  events. 

Based in this observation, we offer a product that is designed to offer realiable protection for natural turf while also being easy to apply, to clean and to store.

The combination of materials will allow the product to be:

  • COMFORTABLE  — Thick and rigid enough to protect while still gripping to the floor for balance and comfort.
  • EASY TO INSTALL — Easy do-it-yourself installation, no adhesive needed — Sets up in minutes, no complicated assembly required—  Lightweight and portable.   
  • DURABLE — Waterproof.
  • DESIGNED TO BE GREEN — Reusable and manufactured with recycled content.

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Footwear Fiber "Fluff"

How specifically will these materials be incorporated into your solution?

Our product design comprises four different layers made of different recycled and virgin materials. As illustrated in the attached picture, first and third layers are required for rigidity and support, both to pedrestrians to have a feel of a stable surface to step on. These layers will be made of virgin rubber with a percentage of Nike grind rubber. The virgin resin/ Nike grind ratio will be determined after prototypying and first round of mechanical tests. Second layer will be a mix of virgin EVA foam and Nike grind EVA foam blocks and sheets. The fourth layer will be a semi-rigid, three dimensional polyester structure aimed to mechanically protect natural turf while allowing air and water to flow freely. This layer will be made of a ratio of virgin polyester and Nike grind fiber fluff.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Our product is designed to fit well the needs of domestic consumers, while also being an option for events held in small to medium size green commercial areas which do not require heavy duty protection, yet are not well served by products currently available at the market. Key geographical markets for this product will be Europe and North America.

How will you scale your idea? Please describe in detail your plan to scale your concept.

We envision a list of key activities and partnerships in order to develop and scale our concept. See the list as per the attached Business Model Canvas

How is your idea innovative?

The freshness of our idea consists in delivering superior product performance (natural turf protection + rigid structure which is comfortable and reliable to step on during parties and events) for consumers from an underserved market while also being designed with recycled materials.

What inspired this idea?

Carol's mother works in the small parties and events business. Her complaints of a lack of materials which were at the same time pretty and which were capable of offering turf protection inspired us to research the options available in the market and to design a product with those characteristics.

Tell us about yourself and your team. What is your background and experience?

Eliziane- Engineer with 8 years of experience in product development. Currently in a master of innovation and design. Carol- Researcher engineer with a PhD in chemical engineering. Works with biomaterials and 3d printing applied to medicine.

In what city are you located?

New York and Paris

In what country are you located?

USA and France

Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a Top Idea in this challenge will help us in three fronts: - Technical validation: Financial grant will help us to build pilot prototypes in production facilities and partner with material laboratories to validate product specification. - Further financing: The gain in reputation by becoming a Top Idea will increase product legitimity for acquiring financing once the concept is ready to scale. - Accelerated learning curve: Technical learning from Nike surface partners.


Join the conversation:

Photo of Lauren Ito

Hi Eliziane Dorneles Siqueira ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!

Photo of Mark Kazemzadeh

interesting idea. This could also have application in construction and landscaping situations.

Photo of Lauren Ito

Hi Eliziane Dorneles Siqueira ,

Great to see your concept in the Challenge! Can you include a photo and more content in the body of your post to help us better understand your idea?

Excited to learn more!