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Nike's Training Park Tour

A pop up training gym, surrounded by nature, created by businesses, government and community for themselves.

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Before the description starts, it is handy to state that this is not a product, it is a marketing strategy. It is designed to be a marketing implementation that creates a service (in simple terms, a pop-up gym) with the help of 2 products that use the NikeGrind material (as explained further, the EVA-Mat and the Rubber Step.) This system is based on a business-to-business application that creates a web between consumers, providers, and manufacturers. It also can use the government’s help as well to create an inclusive, community type of recreational center.  

Nike’s mission is to “bring inspiration and innovation to every athlete in the world.” Based on this and its current values that state Nike’s approach to a “culture of innovation” and a vision of creating “deeper community connections and spurring positive social change around the world,” Nike’s Training Park Tour consists on 2 different Nike Grind material up cycled to create fully functional training equipment. These products consist on the following: 

  • The EVA-Mat A training mat created by ethylene-vinyl acetate (EVA) sheets and blocks. Processed by a hot melt manufacturing process to tie the scraps together into mats for the floor.
  • The Rubber Step A series of step platforms created by rubber granulate under a devulcanization process that compresses and molds the granules into the training equipment. 

The goal is to create an outdoor training area, preferably in a park, that invites people to train together and strengthen community bonds. As well as inspiring people to have a healthier lifestyle and better mental health led by nature. 

Nike’s Training Park Tour is to be endorsed through participating cities with the help of local governments, local manufacturers and the community that promotes physical activity and sustainable recreation through design. 

Which Nike Grind materials will your idea utilize?

  • Rubber Granulate
  • EVA Foam Sheets & Blocks

How specifically will these materials be incorporated into your solution?

EVA is a copolymer created by the extraction of chemicals such as resins, gases and liquids that are synthetically produced. Properties of EVA are similar to rubber in softness and flexibility, but has a good low-temperature toughness, crack resistance and a high resistance to UV radiation. Rubber granules are obtained after a grind-like process of rubber materials. Rubber comes from 2 sources, either natural of synthetic, the first one coming out of over 200 plants, while the second one is created at labs using petrochemicals. Its properties include high elasticity, abrasion resistance and waterproof. Manufacturing: Approximately both use 99.9 MJ per kg of energy to produce them new and releases 4.03 kg of CO2 per kg produced. After oils, resins and gases are polymerized though a catalyzation process, some EVA material can be vulcanized, but not all require it. To create EVA Foam it has to be vulcanized such as normal rubber. In this case, EVA is already into pieces which makes it more efficient in terms of manufacturing. With EVA Foam scraps, the only process needed is melt and extrusion made by the same hot melt machine. After this, compression into sheets is a low energy process. Rubber Granulates After the oils and gases are polymerized through a vulcanization process, rubber is made. In this case, rubber is already grinded which requires a machine that will turn it into little pieces. With rubber granules, process of transformation becomes much easier through devulcanization and compression in high temperatures into molds.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

The general description of the product states that this could be implemented as part of a marketing strategy as well as a social service kind of investment that promotes a healthy lifestyle, local goods, community integration, ecological education and a sustainable approach. Always keeping in mind Nike’s mission and vision to the future.

How is your idea innovative?

Having a pop up gym that is created in each city it is meant to be. It will encourage local goods, artisans, manufacturers to be part of it. It will create a web of interconnected businesses and it will create a tipping point from a business to business concept to a business to business to customers to business approach. It is an idea that impacts all three pillars of sustainability and applies ecodesign strategies in each of the five life-cycle stages.

What inspired this idea?

Nike’s mission to “bring inspiration and innovation to every athlete in the world.”

In what city are you located?

Mexico City

In what country are you located?

Mexico

Attachments (1)

Upload Nike's.pdf

Full project description with ecodesign strategies implementation.

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