Before the description starts, it is handy to state that this is not a product, it is a marketing strategy. It is designed to be a marketing implementation that creates a service (in simple terms, a pop-up gym) with the help of 2 products that use the NikeGrind material (as explained further, the EVA-Mat and the Rubber Step.) This system is based on a business-to-business application that creates a web between consumers, providers, and manufacturers. It also can use the government’s help as well to create an inclusive, community type of recreational center.
Nike’s mission is to “bring inspiration and innovation to every athlete in the world.” Based on this and its current values that state Nike’s approach to a “culture of innovation” and a vision of creating “deeper community connections and spurring positive social change around the world,” Nike’s Training Park Tour consists on 2 different Nike Grind material up cycled to create fully functional training equipment. These products consist on the following:
- The EVA-Mat A training mat created by ethylene-vinyl acetate (EVA) sheets and blocks. Processed by a hot melt manufacturing process to tie the scraps together into mats for the floor.
- The Rubber Step A series of step platforms created by rubber granulate under a devulcanization process that compresses and molds the granules into the training equipment.
The goal is to create an outdoor training area, preferably in a park, that invites people to train together and strengthen community bonds. As well as inspiring people to have a healthier lifestyle and better mental health led by nature.
Nike’s Training Park Tour is to be endorsed through participating cities with the help of local governments, local manufacturers and the community that promotes physical activity and sustainable recreation through design.