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This stadium bench will be the comfort for the public who likes to watch any sport comfortably.

Photo of Bruno Graça
3 6

Written by

The "NIKE STADIUM BENCH" is the best solution for reusing waste materials. These seats would use a huge amount of wasted materials in their design. They provide enormous comfort to those who are seated and can see the games on benches comfortably, replacing the traditional plastic seats that are not stiff and uncomfortable for those who spend a lot of time sitting. This is a product that uses in large quantity the products of "NIKE GRIND", making the environmental impact better and guaranteeing comfort to those who use it.
This drawing shows that with the material reused it is possible to do enormous things in this world. It will be a product that will be in sight of everyone in all the stands and maintaining the continuity of the presence of the brand in another area surrounding the sport.

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Full Grain Leather Scraps

How specifically will these materials be incorporated into your solution?

All these materials together will form a bench through the mold injection and mold filling process! These materials will make the whole object of this solution of mine, thus being able to make the most of wasted material.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

All these materials together will form a bench through the mold injection and mold filling process! These materials will make the whole object of this solution of mine, thus being able to make the most of wasted material.

How will you scale your idea? Please describe in detail your plan to scale your concept.

I plan to initiate contacts with schools, universities and increase the business for sports clubs and then extend to different countries around the world. This idea could be implemented in new stadium constructions that emerge in the next world-wide competitions, and could be implemented in stadiums that accept to replace the benches. This I believe is a giant step for NIKE being that this idea would be present in several stadiums of soccer, rugby, baseball, hockey, futsal, basketball, present in various world events, Olympic games, and knowing that there would be present numerous television images.

How is your idea innovative?

This idea is innovative at the moment there is no product like this, using material reused in its production, taking advantage of the bereavements in the manufacture of other pieces and that provides this comfort to the user. This material is softer, moldable to the body, that’s why it is more comfortable than existing products that are made of plastic.

What inspired this idea?

I am a sports lover designer, I played soccer and I appreciate soccer stadiums. I thought it was a great idea because in every football stadium there are thousands of benches for the audience to sit in and yet they are not as comfortable as they should be.

Tell us about yourself and your team. What is your background and experience?

I am a freelance designer. I have been designing custom equipment for sports clubs in various modalities, contacting companies for production and developing the image of the teams in their social networks. You can find me as B.Graça Design.

In what city are you located?

Estarreja, Aveiro

In what country are you located?


What is your legal / organizational structure? (if applicable)

Freelance Designer


Join the conversation:

Photo of Lauren Ito

Hi Bruno Graça ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!

Photo of Victoria

I love this idea and the thought of putting it in schools and Universities and I hope to see it really take off for the greater social good!

Photo of Bruno Graça

Thank you for your comment, Victoria, I really appreciate it. Yes, I hope to see this idea in practice in sports and for social good. Best Regards and good inspirational ideas for you.