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NIKE SHELL

A case made to protect your personal computer

Photo of Efren Garcia Caraveo
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The NIKE SHELL intention is to protect our personal computers from any harm or mistake made by us. A stylish way of protecting our most valuable information and objects, but also respecting the world by using recycled materials.

Which Nike Grind materials will your idea utilize?

  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam

How specifically will these materials be incorporated into your solution?

NIKE SHELL is a sandwich, composed of three elements: -Two external laminate panels from NIKE GRIND EVA to absorb impacts and prevent exterior elements from damaging the computer inside. -A central ring that gives shape to the product and acts as a bridge between the panels. Between each element of the sandwich, a flexible contact adhesive is used to join the pieces.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

The target market is everyone that has a personal computer and wants to make a difference in the world by using recicled materials.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Shell could become a system that gives response to every case that is needed in the market.

How is your idea innovative?

The idea of Shell is innovative by giving a simple solution to a everyday case, the assembly is planned so that the grind mat could be reused several times. If your Shell is damaged we could regrind it and convert it in a brand new Shell.

What inspired this idea?

Our everyday objects are really important to us, we wanted to give a simple, affordable, durable and reusable solution to a really special object that is our laptop.

Tell us about yourself and your team. What is your background and experience?

Efren Caraveo (Architect) Luca Ruiz (Industrial designer)

In what city are you located?

Guadalajara

In what country are you located?

Mexico

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Photo of Fabrizio Rossi
Team

Hi Efren,
Congrats to you and your team, simple and efficient ideas are always good and this shows that open innovation is the right way to solve many problems. I hope it will be a success, good luck!

Fabrizio.

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