Bico provides affordable and recyclable bike seat cushion covers. The product incorporates Nike Grind Materials and is created for individual cyclists, as well as bike renters and owners.
Which Nike Grind materials will your idea utilize?
Mixed Apparel Textile
Mixed Footwear Textile
Footwear Fiber "Fluff"
Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)
What is the current stage of development of your idea?
Research & Early Testing
Describe your target market. Who will benefit from your product?
Individual cyclists who rent bikes from bike sharing companies are the initial target market. Bike share is growing at a fast pace across the U.S., with over 88 million trips made on a bike share bike since 2010. In 2016 alone, riders took over 28 million trips, higher than the number of people visiting Walt Disney World each year. With the increasing popularity of bike sharing, comfortability and sanitation are two growing concerns among consumers
How will you scale your idea? Please describe in detail your plan to scale your concept.
My initial plan to scale is through the development of partnerships with bike sharing companies to provide an additional vending option for their consumers. For example, when a cyclist rents a bike, they would also have the option to purchase a Bico seat cover.
One of the main challenges of this approach is encouraging sharers to both purchase and re-use the covers vs. tossing it out. Pricing the product appropriately and providing recycling bins near the bike sharing racks where users can discard their old covers are two ways to overcome these challenges.
How is your idea innovative?
Bico is innovative and unique in its business approach. Servicing the bike sharing market with sustainable accessories that also provide comfort and sanitation is an area that is ripe for growth.
What inspired this idea?
As a cyclist and consumer of bike sharing services, I discovered need for making the experience more comfortable and sanitary firsthand. Having an option to purchase a cover at the point of paying for a rental is something I personally want for myself!
Tell us about yourself and your team. What is your background and experience?
I’m a design engineer and graduate student in sustainability at the Harvard Extension School. I have previous experience in power electronics and industrial design.