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Nike Toys For Under-privileged Children Around The World

To utilize Nike Grind recycled rubber materials to build toys to support the under-privileged children.

Photo of Julie Li
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To utilize Nike Grind recycled rubber materials to build toys to support the under-privileged children.

Nike can choose to parter with the toy companies for a noble cause and build brand reputation for future generations. 

Company / Organization Name (if applicable)


Website (if applicable)


Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate

How specifically will these materials be incorporated into your solution?

Rubber materials will be grinded and remolded into the toys. It will be mass produced via partnering with toys companies in China for low cost and distribution can be managed to reach under privileged chindren in under developed areas, such as orphanges, around the world.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

High temperature machines to re-mould the rubber materials

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

It will be not for profit. Target market will be under previleged children from under developed areas around the world. The benefits to Nike will be branding, loyal customers from next generations and corporate citizen for a noble cause.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Prototype, costing, and build strategic partnerships with toy companies. Nike benefits analysis. The obstacles will be costing and the benefits it brings to Nike analysis.

How is your idea innovative?

This idea targets under-previleged children around the world by utilizing recycled rubber materials from Niki. Its innovation lies in the welfares for the kids from underdeveloped world zones, a sustainable economy and corporate citizenship for Niki.

What inspired this idea?

Welfares for kids from under previleged zones and a sustainable economy.

Tell us about yourself and your team. What is your background and experience?


In what city are you located?


In what country are you located?


What is your legal / organizational structure? (if applicable)


Please describe how becoming a Top Idea will support the growth of your concept.

Partnership and support from Niki and consults feedback from Openideo.


Join the conversation:

Photo of Peter

Not a bad idea. I can see it's merits. Nike has the opportunity to demonstrate both environmental (recycling used material) and humanitarian (distributing the toys to underprivileged children) sensitivity and of course it is a truly good cause to provide to children in need. However, I have doubts if the manufacturing process will be affordable enough for Nike to proceed with this idea. I'm afraid that the costs will outweigh the benefits to Nike calculations. Nevertheless, I wish you luck with your project and I hope I'm wrong.

Photo of Julie Li

Dear Peter,

thank you very much for you comments.
to be perfectly honest with you the application costs was something I hadn't consider.
after all it is hard to put a price tag either to enviroment protection or supporting disadvantage children. However, if Nike adopts this initiation, the impact it has on social benefits (environment, children, etc) and Nike's Corporate Social Responsibility will be beyond measure.
The cost of the project will need to be further simulated and I shall look into this with additional support from the project team (financail modeling, size of project, etc.)

Thank you
Julie LI

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