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Nike Comm

Using Nike Grind materials to tackle loneliness and youth violence in London by creating a physical space that fuels community.

Photo of Viktoria Wittek
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We believe in the power of sportsmanship and in the role of communities to bring people together and to build a social support net for every member no matter the age. Our hearts are beating for London, an amazing and vibrant city, but as recent studies have shown it is also one of the loneliest in the world. How can we change this and connect the locals, in particular the city’s young people - considering the fact that rates of youth violence have risen in the past years?

With this project, our aim is to tackle loneliness and youth violence in London creating a physical space that will bring young people together and help develop the community. Thus, we intent to build Nike Youth Centres that evolve around the needs and wishes of the specific local community and that are based around the values of sports and culture. 

In these youth centres, Nike Grind materials are used to design moveable building blocks that can be shifted easily and quickly into different spaces - be it football goals, a boxing ring, a lunch space, a napping area or even a place for workshops. We wish to create a fun, vibrant and dynamic place which reflects and integrates Nike values but at the same time also tackles the current lack of an after-school space within the city. 

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Laminated PU Foam
  • Full Grain Leather Scraps
  • Split Leather Scraps Coated
  • Synthetic Leather

How specifically will these materials be incorporated into your solution?

We envision utilising the existing Nike Grind formats of Rubberex & Playtop. These will be for the various sports and play surfaces we propose in our community spaces. However, we would also like to propose a new material development to create modular building blocks which would be used to convert the space for different uses, these would utilise a locking system similar to Lego TM, but would be on a much larger scale. The blocks would be developed using foam based materials and footwear fibre fluff.
In addition we would like to propose to use various leathers & plastics to be developed for 3D printing. We propose to have a 3D print facility on site giving true flexibility to the space, so whether its a patch for a boxing glove or part of a interior wall, the community will become self-sufficient in their circular economy repairs!

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

We are targeting Londoners aged 13-18, but the space is open to young people of other ages in the community. We imagine the space to be located in an area that is in need of more youth resources and where a sense of community is lacking, especially in areas with a high rate of violent incidents.

How will you scale your idea? Please describe in detail your plan to scale your concept.

This year Nike Comm will dedicate to research and prototyping.
The first implementation phase will be starting next year. Two showcase projects in London. The last quarter of this year will be for finalising contracts and getting in touch with the community via Social Media and local activities to activate the youth, our target group. The first two projects will start 01.01.2019 and will help us to improve the whole concept continuously. During the first quarter of 2019, Nike Comm wants to find 4 more sites around London. The aim is to have 6 running projects in London at the end of 2019. It is important to have supporting documentation of the whole process that we can learn from it and improvement continuously. We want to have the right impact on the community and create a safe space for youth. Since it is a delicate topic, professionals should be always around and provide help to street culture.

How is your idea innovative?

A fully flexible space which promotes community, sports and just being together, all in a circular economy mode. This is social innovation with a wider view of the world, it’s responsible to the planet and acknowledging our resources - time and energy are limited. Our use of materials and proposal for 3D printing only amplifies the circular nature of the scheme. We envision this to create other circles through time, ever evolving, changing and adapting.

What inspired this idea?

Many of us have recently moved to London, and besides experiencing the many benefits that the city has to offer we also identified two areas of concern - namely loneliness and youth violence, which we see as interconnected and therefore would like to address and highlight as an opportunity for Nike.

Tell us about yourself and your team. What is your background and experience?

We are a diverse group of young(-at-heart) innovators studying MA Innovation Management at the world-renowned arts & design college Central Saint Martins in London.

In what city are you located?

London :)

In what country are you located?

United Kingdom

Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a top idea will highlight our project from the rest and this will help us receive more feedback from fellow members of the community, topic specialists and even customers. With this feedback, we will be able to encourage us to start the prototyping phase by having new and more insights for Nike Comm. Also, this would give us the opportunity to test our prototype within London, giving back to the community.


Join the conversation:

Photo of Our Workshop

Thanks for drawing my attention to this proposal. It's great... There seem to be a lot of ideas around the making of 'blocks' 'surfaces' and play-objects... Maybe this will lead to a sub-grouping or something!! PLAY = LIFE thanks for your message

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