We believe in the power of sportsmanship and in the role of communities to bring people together and to build a social support net for every member no matter the age. Our hearts are beating for London, an amazing and vibrant city, but as recent studies have shown it is also one of the loneliest in the world. How can we change this and connect the locals, in particular the city’s young people - considering the fact that rates of youth violence have risen in the past years?
With this project, our aim is to tackle loneliness and youth violence in London creating a physical space that will bring young people together and help develop the community. Thus, we intent to build Nike Youth Centres that evolve around the needs and wishes of the specific local community and that are based around the values of sports and culture.
In these youth centres, Nike Grind materials are used to design moveable building blocks that can be shifted easily and quickly into different spaces - be it football goals, a boxing ring, a lunch space, a napping area or even a place for workshops. We wish to create a fun, vibrant and dynamic place which reflects and integrates Nike values but at the same time also tackles the current lack of an after-school space within the city.