What problem are we trying to solve?
Kids betweens the ages of 7-12 are becoming less physically active in developed and developing countries. The lack of physical activity is a combination of poor dietary, sedentary behaviors, busy parents, limited space at home, little to no physical education at school. Making awareness about how importance to teach the kids to get exercise in early age will help to avoid health issues (such as obesity or diabetes) when they grow up.
We identified the problems based on our daily observation and research. We still need to prove it by doing more extensive research. Below we list the problems that cause lack of physical activity for kids:
-Kids don’t want to workout
-Lack of mentorship
-Lack of physical activity
-Low economic status
-Too many distractions
-Parents are busy or not physically fit themselves
How are we trying to solve this problem?
By creating a Kid Fit Box Set. These box included : Interlock box that converts to a hopscotch/agility ladder, a small ball and adjustable jump rope. Also, playing cards will teach fitness routines in a fun and challenging game. All these equipments are going to be made from Nike Grind materials.
How does this product benefit customers?
- Create awareness about health
- Motivation to get exercise every day for 10 minutes - 60 minutes depending on the kids fitness level
- Create positive habits to become active adults