Problem / Need: During a soccer match several injuries can affect the athlete, among the most serious injuries should be observed with more attention those that impact the region of the player's head.
According to Jorge Pagura (President of the National Commission of Football Physicians and author of the book "Cerebral concussion, more than a simple hit on the head") headaches today are already the second biggest cause of doctors' entry into the field , surpassing the knee injuries and getting behind only the muscular injuries.
These injuries can have serious consequences for the athlete, such as: loss of consciousness, headaches, vomiting, memory loss and concentration problems.
FIFA recommends to the referees that in case of head injuries, the match should be stopped instantly for the athlete's care.
Product: In search of solving the reported problem imagine yourself a head protector for soccer players. This product should involve the athlete's head protecting the areas most prone to injury.
Material: Among the materials observed on the Nike Grind palette, EVA foam (ethylene vinyl acetate) is apparently ideal for filling the protector, since it appears to be resistant to high impacts, while retaining the lightness necessary for a good performance during the match.
Form: The shape of the product was imagined so as not to disturb the good performance of the athlete. The main movement performed with the head by a player during the match is the act of nodding the ball. This movement will continue to be performed without any problem, already that the protector fits the peripheral areas of the head.
Public: The product should arouse the interest of companies that supply sports equipment to football clubs, such as Nike itself, as well as football clubs, since they have a great interest in the preservation of their athletes, as well as of all entities that seek to promote the healthy practice of sport like Fifa or UEFA.
Innovation / Reception: Football has always been a sport open to the new. It should be noted that leggings and anklets were incorporated into the sport according to the emergence of new needs. Recently the athletes started to use tops that have the function of monitoring the corporal wear throughout the game.
Advertising: New form of advertising for the company that creates the product. The symbol of the company would be stamped on the players' heads.