OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

G.P.C - Grind Produce Carriers

Variously shaped trays for fresh produce in supermarkets doubling as carriers to reduce usage of single-use plastic bags.

Photo of Daniel Hiscoke
1 1

Written by

The concept of this product is to use Nike's recovered EVA foams, reground into small pellets and used as the base material for compression & die-cut formations for the carriage of various types of fresh produce.

The aim of the carriers is two-fold;

  1. To replace the use of the current single-use materials used to package loose produce in supermarkets, and
  2. to replace the single-use materials used in pre-packed produce.

G.P.Cs will allow produce to be stacked inside generic produce crates in a similar volume to current methods. Users will still be able to pick produce loosely, leaving the carriers behind should they not be required. Or take the sections of flexible mats and fold them into a suitable carrier.

Various forms can be made for different fruits and vegetables and the current sling format will require refinement to ensure optimum size and shape for the intended multiple uses.

Which Nike Grind materials will your idea utilize?

  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components

How specifically will these materials be incorporated into your solution?

The video attached is only an example of EVA compression moulding and is not my own content. The same or similar process would be used to create the produce carriers.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Target audience will be supermarket chains wishing to reduce their use of single-use plastics and packaging. Over time, the grower shall benefit from not having to purchase and implement protective packaging materials as they will receive the G.P.Cs back from the stores with the produce crates for cleaning and re-use.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Initial partnership with a single supermarket chain with trials in particular regions to test the theory of whether users will be willing to use this kind of product. Once the idea is proven, the system can be carried over to more stores until fully implemented.

How is your idea innovative?

The product is innovative in its ability to combine the functions of various materials into a single, re-usable structure. Instead of using polystyrene trays, or HDPE wrapping, G.P.Cs can hold bulk produce in transit and also be split into consumer portions and carried in them. These could be carrier just to the

What inspired this idea?

Recent news articles stating how major brands are now committing to reducing their use of single-use plastics. Coca-Cola and Walmart being two key brands doing this.

Tell us about yourself and your team. What is your background and experience?

I am Product Design Manager working in the electrical industry for the last 7 years. MDes in Consumer product design.

In what city are you located?


In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a top idea will allow me create and take prototypes to supermarkets and their managers to assess interest and gain an insight into the validity of the idea at first. Seeing that a brand such as Nike is in support of the idea will give the concept gravitas and help to move it forward.

1 comment

Join the conversation:

Photo of Lauren Ito

Hi Daniel Hiscoke ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!