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Fluff Dry Eraser

"Footwear fiber fluff" is more efficient at cleaning white boards compared to napkins and current dry erasers in the market.

Photo of Tevon Sinica-Williams
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We discovered that paper towels and current dry erasers in the market do not clean boards as well as the "Footwear fiber fluff." We used the sole of a nike shoe as a base for the eraser and created a thin film adhesive which contained the fluff material. We attached the thin film to the sole base which served as the eraser. When the eraser no longer erases, rather than disposing the entire eraser, the only component tp be replaced is the adhesive film. Our idea is to sell a pack of five adhesive films (which have the fluff on one side). And only sell one base (shoe sole). This idea is both sustainable, profitable, and more efficient than current competitors.

Company / Organization Name (if applicable)

Fluff Dry Eraser

Which Nike Grind materials will your idea utilize?

  • EVA Foam Components
  • Footwear Fiber "Fluff"

How specifically will these materials be incorporated into your solution?

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping
  • Operating Concept / Startup

Describe your target market. Who will benefit from your product?

Anyone who has a white board and needs a dry eraser. It would be ideal that places which embody innovation would use our product because they will be more likely to appreciate our sustainable or innovative efforts which this product clearly displays. Also pushing forward the aid for educators who must purchase their own materials. #redfored

How will you scale your idea? Please describe in detail your plan to scale your concept.

Several rooms at Arizona State University are not equipped with dry erasers for their boards ,ore specifically the innovation space where our group created this idea. We would provide a supply to the innovation space for free. Later selling the product as its popularity increased.

How is your idea innovative?

It is innovative because it is sustainable and better than competitors in the market.

What inspired this idea?

The paper towels we used to clean our boards did not work well and we used the fluff material and it worked better than a mr clean eraser, we immediately knew we were on to something.

Tell us about yourself and your team. What is your background and experience?

Rafael Testai - Voted "The Best Hispanic Entreprenur of the Year 2016." Gerardo Garica - Master industrial design student Tevon Sinica-Williams - Biomedical Engineer student

In what city are you located?


In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

Because nike support will give us attention to acquire more clients and credibility.


Join the conversation:

Photo of Lauren Ito

Hi Tevon Sinica-Williams ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!

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