The boxing light combines ripstop nylon fabric, a left over material from the kite-surfing industry (the fastest growing water sports) and Nike grind to create an innovative product for the newest fitness craze; boxing. According to the latest market study released by Technavio, the Global boxing equipment market is expected to grow at a CAGR of more than 5% during the period 2017-2021.
Boxing bags are already filled with textile waste. Our business model however reaches all corners of the system. We aim to make a cool, innovative product for early adapters who are likely to pay more for a quality product and social status. The support of NIKE would give us the marketing opportunity to reach these customers. Besides designing the coolest transparent boxing bag, we will develop a special feature/ add-on that allows our boxing bags to convert the users boxing energy into a light source - directing technology enthusiast. When an early adapter buys a boxing bag for themselves, they sponsor a bag to be distributed by one of our charitable partners for youth empowerment through sports. The idea is that this sponsored bag is distributed close to the area where the waste is created (we assume that this is in a third world country).
Besides the product we will develop a platform that keeps track of where the sold products are located. Through our platform users can find a community and share or rent their product with other boxers in their area. Also they can find on this platform repair facilities in their area so that it is easier to have the bags fixed.