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Recycled Yoga Props by YOGO in collaboration with Nike

Develop seven core yoga props for studio or travel, using 50-90% recycled materials.

Photo of Jessica YOGO
8 15

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We propose a solution that utilizes a meaningful amount of material volume, and also leverages the high-quality, high-performance nature of the 'grind' for athletic purposes. The project will undertake full design and testing of seven yoga props. They will form a super-sustainable recycled yoga-fitness set.  This set aims to use design and materials to satisfy yoga prop needs with excellent performance, as portable as possible, and use a look that celebrates its recycled content with a clean, and athletic, and yogic look. We initially intend to develop prototypes of the four following products, all of which we have completed initial ideation or testing of: 

1 Yoga Mat EVA/NR
2 Medicine/Massage Ball EVA/NR
3 Roller EVA/NR
4 Knee Pad EVA
5 Block EVA
6 Bolster EVA/Fluff
7 Cushion EVA/Fluff

Company / Organization Name (if applicable)

YOGO

Website (if applicable)

www.yogo.net

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Granulate
  • EVA Foam Injection Scraps
  • EVA Foam Flashings
  • EVA Foam Sheets & Blocks
  • EVA Foam Components
  • Laminated EVA Foam
  • Laminated PU Foam
  • Mixed Apparel Textile
  • Footwear Fiber "Fluff"

How specifically will these materials be incorporated into your solution?

We will incorporate the waste materials as part of the new mixture to go in a mold, or as 100% of stuffing for sewn products. Certain products will be designed for a long-term stuffing sac that has a changeable cover for long term durability. All of these products are existing items in the sport world that rarely use recycled content; our goal will be to find ways to use increased levels of recycled content using processes we are already engaged in. We will nudge the industry forward by finding design solutions to incorporate waste in a high-performance, beautiful manner. 1 Yoga Mat - EVA or NR ground and combined with virgin materials 2 Medicine/Massage Ball for smaller ground can be combined with virgin material 3 Roller - both EVA and NR will be explored for relative weight, durability and surface looks; also can be explored adding a layer to plastic tube 4 Knee Pad - same as mat 5 Block - explore 50-90% recycled mix 6 Bolster - explore stuffing of various materials into a removable interior sack 7 Cushion - same as bolster

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping
  • Piloting
  • Corporate Submission

Describe your target market. Who will benefit from your product?

The collection will target core yogis, and athletes that use yoga to enhance their focus and performance. We will attempt designs suitable for travel or studio, with higher-end prices (leaving enough margin for wholesale but low enough to move volume). They will be in the premium segment, and targeted equally to men and women. The audience cares about sustainability, but will buy the product because it looks great and functions well, and is in the upper-middle price category.

How will you scale your idea? Please describe in detail your plan to scale your concept.

The collection will be commercialized as YOGO's products through existing channels. YOGO has an existing global e-commerce supply chain including web store (direct to consumer), Amazon store, and small-to-large wholesale partners. We will invest in a specialized marketing campaign with beautiful imagery showcasing the product series, values, and collaboration. We have trusted production partners and factories standing ready to help develop and then produce any new product. YOGO's team and logistics and fulfillment architecture can easily support an expanded product selection, when released carefully and sustainably. All parts of the business are designed to scale. We have an established, trusted brand, look and personality yet are small enough to take risks and innovate rapidly. YOGO is privately-owned, and this is our 5th year in business.

How is your idea innovative?

Each item will use innovative design solutions to replace recycled for virgin content for a full recycled and crisp-looking yoga prop series. We have been developing / testing techniques with all of these materials and have several unreleased prototypes. Much has to do with binding/mixing, materials mix ratios, novel ways of constructing combining the items, pretty, durable, safe, and green items in surprising combos that will surprise and delight customers.

What inspired this idea?

We want to help solve the waste problem in fitness! We have strict sustainability standards so in order to expand the collection, it's necessary to innovate beyond current market offerings, and push factories out of their comfort zones. This is a fun and inspiring challenge for us!

Tell us about yourself and your team. What is your background and experience?

YOGO is a nimble team of yoga, fitness and environment enthusiasts based primarily in beautiful San Francisco. In 2013 CEO Jessica left a Washington DC corporate job in climate change finance/renewable energy to follow her passion for green products.

In what city are you located?

San Francisco

In what country are you located?

USA

What is your legal / organizational structure? (if applicable)

LLC

Please describe how becoming a Top Idea will support the growth of your concept.

YOGO has a passionate but small R&D department. Participating with IDEO, a top design shop, in a facilitated collaborative process with testers and feedback-givers will help us jumpstart development. Also hoping to learn from the deep expertise at Nike! We'd be very honored to be selected, this will help spread the word about these awesome products that support wellness and the environment! If we receive monetary compensation this will help us produce and market the first product runs.
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Attachments (3)

bolster.jpg

example bolster with fluff to be improved upon

Screen Shot 2018-04-30 at 12.31.10 PM.png

Example of yoga mat using recycled granules.

Screen Shot 2018-04-30 at 12.31.31 PM.png

Example of block and ball with recycled content.

This inspired (1)

Nike Chakra

8 comments

Join the conversation:

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Photo of Josh Ehrenreich
Team

Hi Jessica YOGO ,
How goes the prototyping? I'm a yogi in SF and your idea resonates with me. I practice a lot of restorative yoga which is quite prop-heavy and I wanted to check in.
Best,
Josh

Photo of Jessica YOGO
Team

Hi Josh! So glad you asked, I'll post an update in a moment. It's going great and we are doing final testing on Friday afternoon in Dogpatch, can you join us? It would be a half hour testing session in exchange for a free yoga mat. We'd love your feedback! Please email info@yogo.net.

Photo of Josh Ehrenreich
Team

Glad to hear! Will follow up via email.

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