Based on our experience working with recycled materials, we developed a tile that can be used in many different ways. Our approach is to create, with Nike Grind material, a high-value-perceived product. We want The Tile to be functional for the needs of many people, in the spaces they live, work and play.
We began by considering the material, imagining our tiles will take on similar characteristics of shock-absorption, water-resistance, and sound absorption. These material characteristics inspired our first approach to this modular system. The modular tiles lend themselves to a wide variety of applications, from art installations, to playgrounds, store displays, and even shelters. For example:
In-Store Display -- The Nike Grind Tile system can be used in-store to display products in a dynamic way. It is a great way to start a tangible conversation with customers about sustainability and promote the Nike Grind program.
Children’s Creativity Tool -- The Nike Grind Tile system can be used in playgrounds and play environments to introduce children to sustainability, while also fostering innovation and creativity through play.
Emergency Relief -- Thanks to its compact design, lightness, and a simple kit of parts, the Nike Grind Tile system can be used for quick construction of durable, temporary structures for emergency relief and homeless shelters.
Indoor Space Sound Dampening -- The Nike grind tile system can be used in sport complexes, on walls or ceilings to provide sound absorption.
And much more! -- We designed the Nike Grind Tile system to be a platform for creativity. Its versatility allows for the creation of endless new uses while simultaneously supporting a more sustainable marketplace.
We have worked with similar materials before, and have a production facility in the U.S. that can produce and scale manufacturing. We believe the materials, the process, and the product should all be aligned within a sustainable framework.
The potential uses for Nike Grind Tile are limitless. Anyone in the world can use their imagination and ingenuity to create using the Nike Grind Tile system for their specific needs. The simplicity and ease of assembly lends itself to creating structures in nearly any setting where a function can be imagined for it.
The main idea is not what we can do in the firsthand, but to create a language of sorts, by which our community can communicate and share with one another. Our innovation comes from great design with a real-world application, improving the lives of as many people as possible.