Jazelyn is a personal trainer in San Diego who has found functional weight-training to help many of her clients. But it’s not so easy to convince her new clients to use weights.
Because many men and women new to the sport are afraid of weight-training.
When she introduces them to weight training, they eventually fall in love with it, but she’s found a new problem.
Gyms are full of thick black plates that typically weigh too much for someone new to the sport. And the only other option is to lift small plates that make a newbie appear weak. And no one likes to look weak.
When we spoke to Jazelyn about the concept behind Grind Plates, her eyes lit up: “Wait..” she said.
“Will these plates be multi-colored like the wetsuit companies that turn old wetsuits into yoga mats? I’d love that!” she asked.
“Yes!” we replied with enthusiasm.
She pushed us deeper, “Could you make the 10lb plates bigger? Thicker? It would be great if they were the same size as a 45lb plate, but actually be only like 10lbs or 25lbs. Can you do that?”
“We think so!” we responded.
“Cool. I’m in. Let me know when I can get them,” she said.
From there, our concept came to life!
We reached out to our friends at Rogue Fitness and they too responded with enthusiasm.
We realized... we aren’t just creating the same old bumper plates used in the gyms currently. We are introducing a whole new market to the sport.
Grind Plates are rubber bumper plates created from Nike Grind materials and used for functional strength training movements that allow one to safely control the weight: e.g. when lowering overhead lifts, deadlifts, etc.
In the current market (e.g. Crossfit), rubber bumper plates are typically made from vulcanized rubber, typically from old tires.
Grind Plates would replace the old tires with Nike Grind material. And if we’re going to be totally honest, the idea of Grind Plates by Nike is way sexier than old tires.