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The Singleton Cup

Singleton keeps the cup elements together. This aids in overcoming a major roadblock, that is, recollection and waste sorting.

Photo of Shivani Chakrachhattri
3 1

Written by

Idea Title

Represents only the concept, open to any fiber.

Idea Summary

Singleton cup pivots on the prevention of disintegration of the packaging which inevitably contributes to becoming a huge roadblock for waste management. Research behind - https://bit.ly/2PXrBnH

Company / Organization Name (if applicable)

Roundumbrella Private Limited (LLC)

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

Singleton cup is an easily implementable design.

Singleton is an innovation in the form of the cup which can be achieved through any raw material, fiber in this case.
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Will I myself use it, if it was offered to me as a takeaway?


I mostly prefer cold drinks with a straw. I think it’s coz then I can control and localize the amount of chill feel. Hot drinks, not so much. When it’s hot coffee, for me, it should come in a wide open cup so that the breeze can cool the top layer just right for the sip. Takeaway? I have never really enjoyed the feeling of my lips kissing the plastic lid and sipping out of it, anyway.

So, I myself will probably give this cup a try, given if it’s ergonomic, I might start to be a user. 
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It's overwhelming to see different ideas around eco-materials for cups, straws, and lids. We as a team are open to collaborate and experiment with multiple fibers, starting with bamboo fiber.

This solution addresses which of the following:

  • Cold Cup Only
  • Reusable System

Describe your target market. Who will benefit from your product?

We will start with targetting take-away buyers buying cold beverages. Why? Take - away package for beverages mostly find a home outside the desired and designated course for this specific channel of waste recovery. And when we do find them outside their channel, it gets difficult to sort and recover due to its disintegration into parts. Singleton primarily solves this issue.

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping

Mentorship Needs (please select up to 3)

  • Materials and Technical Development
  • Legal
  • Fundraising / Finance

Tell us about yourself and your team. What is your background and experience?

I am a product designer and an electronics engineer. I have been a part of OpenIdeo as a community prototyper for the Nike grind challenge. Here at Roundumbrella, we are a small team of 3 who work on making tangible innovative daily use products.

In what city are you located?

Mumbai

In what country are you located?

India

What is your legal / organizational structure? (if applicable)

LLC

How did you hear about the Challenge?

  • Someone in my network (word of mouth)

3 comments

Join the conversation:

Comment
Photo of Erick Romero
Team

Shivani, this idea is very good. I like your interest in trying to ease the waste collection process. What about your design however, will make help customers retain these cups and reuse them instead?

Photo of Shivani Chakrachhattri
Team

Hey, Hi Erick, thank you and thank you! for writing in.

Here is a thing, have you ever arranged clothes in a closet? One probably needs a new closet too. What would be a marshal way to go about it?
One keeps sorting things till the brand new closet is at the doorstep and then in the room.
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Now, here is the beauty of this cup, until we get accustomed to -now- disruption with new materials and methods, this will help you sort the waste created thus solving a major roadblock in waste segregation. And eventually, this design stays in the game for the new materials, in this case, fiber.

To return to your question from a total product perspective, and I am sure you will agree, bringing a change in customer habits takes strategy and time. Let's call that time as buffer time.
While what you suggest is ideally and currently the best possible scenario, there is definitely going to be a buffer time before we reach there. In this case, it would at the minimum be a year or two? region wise different, I guess.

Singleton is a very NOW concept, I mean, no buffer time.

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PS - I very much relate to the re-use concept. I am an Indian, I mean, I have seen my mom re-using Jam jars as spice containers and what not.

Photo of Shivani Chakrachhattri
Team

This submission got locked while I was still drafting it. Although I know better, let me grab the tiniest opportunity of pointing towards time zones.

With a history of already making two products for waste management, I sense, this should have been done better.

Since I had to do something, here is a Medium blog about the same doing better justice to the concept.

https://medium.com/@work.with.shiva/the-singleton-tweeky-new-beverage-cup-9c1de40e2c86

If you are already here, may I please request you to check out the link?

Thanking you