Sustainable Cup: Clay Cup & Starch Coating
To use 100% sustainable material to build the coffee cup with possible materials include clay for cup body and starch for coating.
First prototype of clay cup, top view
Company / Organization Name (if applicable)
New York University, Tandon School of Engineering
Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)
This solution addresses which of the following:
Hot / Cold Fiber Cup
How is your concept recoverable?
To substitute the existing fiber cup with
Option A: a clay cup
Option B: a paper cup with starch coating
How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?
Solution uses mass produced and 100 % sustainable materials
What regions do you plan to address with your solution (and how will you accomplish this)?
To sell the idea to big coffee shops, convince them to replace the fiber cups
Describe your target market. Who will benefit from your product?
The costumer who is afraid of losing/cleaning their own containers for coffee
The big coffee house would benefit from a eco-friendly branding and reputation
What is the current stage of development of your idea?
Research & Early Testing
Mentorship Needs (please select up to 3)
Engineering and Manufacturing
Product / Industrial Design and Prototyping
Growth and Scaling
Tell us about yourself and your team. What is your background and experience?
Four grad students from NYU's Design Thinking class with Prof. Anne-Laure Fayard:
In what city are you located?
New York, NY
In what country are you located?
How did you hear about the Challenge?
Someone in my network (word of mouth)