We want to reshape the recycling system and give the consumer the knowledge and choice to develop better recycling habits. With our research we discovered that a major obstacle for companies to supply these kind of cups is cost. The cost to make 100% biodegradable cups are high compared to the fiber cups that are currently in the market. We believe that eliminated the fiber cup entirely and introducing these cups in the market instead and making these cups so that they can be recycled would benefit the recycling process. To help cover the cost of the cup, the consumer would be charged a tax. In addition the consumer would also be encouraged to also bring their own reusable cup to be eligible for a incentive program that could offer a discount or a stamp card system that would give you a free cup of coffee on the 10th time you bring your own cup.