Millions of paper cups with hot and cold beverages are served daily across the world. The sheer volume of this production makes it nearly impossible to address recycling. And it's not an attractive commercial proposition for recycling companies to separate the LDPE layer from the cups and give the paper a second life. As a result, most of the cups end up in the landfill.
That said, companies such as Starbucks are working with partners like Sustana, WestRock and Seda to recycle old Starbucks cups. The project was successful in recycling 25 Million cups which is a great start yet there is a huge gap that remains to be filled.
RE:CUP is an alternate solution to paper cups keeping the circular economy and environment in mind.
RE:CUP uses the principles of upcycling. We believe that most waste materials can be repurposed into something that can be used again. We use Coffee Grind waste as the main ingredient which we collect from different coffee shops (before they end up in the garbage) and add bioplastics to develop the cup. Also, we are exploring the use of Agar as lining. RE:CUP is 100% biodegradable and reduces our dependence on trees.
RE:CUP could be a perfect alternative to paper-based cups and by exploring other ingredients like rice husk, bagasse can withstand a temperature of 0℃ - 95℃ for Cappuccinos, Chamomiles and more. The Cup has a distinct feel to it as if one is holding the liquid coffee in hand. It's earthy, chic and can be used for premium and speciality coffee chains. As an alternate use idea, the RE:CUP can be used as a drip coffee device as well.
In terms of recycling, we would encourage people to either return the used RE:CUP to coffee shops or carry it with them for a refill next morning. After multiple uses, we will collect the cups from coffee shops and reincarnate them into another cup. Alternatively, people could choose to simply turn the cup into a planter after a single use.