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Phase Out Half of All Disposable Cups by 2029

Paired with the green movement, a 10-year collaboration of bottle raw material suppliers and manufacturers with drink sellers.

Photo of Arthur Chadwick
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Idea Title

Idea Summary

A facilitator to help improve incentive programs for the customers of drink retailers to use metal bottles and decreased cost over time.

Company / Organization Name (if applicable)

Sustainable Bottle Foundation

Website (if applicable)

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

Collaboration between all segments of the liquid holder's life cycle.

The Sustainable Bottle Foundation has two purposes. 1) To end the use of disposable cups by providing a collaborative atmosphere for raw material bottle suppliers/manufacturers and drink sellers and 2) decrease waste by providing metal bottles made of aluminum cans. SBF helps all parties understand each other's limitations and creates agreements to help hit deadlines faster and more effectively. 

As a group of individuals that are committed to the mission, SBF provides services to help better their clients goals, in regards to environmental sustainability. A facilitator is needed to do such a feat. SBF is the connection.

In addition, SBF also leads the charge on recycling aluminum cans and creating permanent bottles. This solution not only focuses on the relationships between the companies willing to connect with SBF's green mission but also decreases the current amount of waste from aluminum cans.

This solution addresses which of the following:

  • All of the Above
  • Reusable System
  • Alternative Delivery System

How is your concept recoverable?

By pushing a movement that focuses on metal or permanent bottles, this increases the transition to less disposable waste and a more permanent future.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

Our solution incorporates recycled cans that are melted down and made into our eco-friendly bottles. The largest sustainability attribute is the elimination of the disposable cup.

What regions do you plan to address with your solution (and how will you accomplish this)?

Start out at our university, Virginia Commonwealth University (Central Virginia, USA). We'll expand our group and then partner with regional locations of Starbucks (drink seller) and Westrock (bottle manufacturer).

Describe your target market. Who will benefit from your product?

Drink sellers

What is the current stage of development of your idea?

  • Research & Early Testing

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Establishment of experienced partners to help better navigate the sustainable bottle ecosystem.

Mentorship Needs (please select up to 3)

  • Business Model Development
  • Engineering and Manufacturing
  • Branding / Marketing and Storytelling

Tell us about yourself and your team. What is your background and experience?

Purpose-driven mechanical engineering student and project manager with 2+ yrs. experience in 6+ startups, hackathons, and long-term engineering project teams. ScrumMaster and SolidWorks certified.

In what city are you located?

Richmond, VA

In what country are you located?


What is your legal / organizational structure? (if applicable)

Currently not applicable.

Please describe how becoming a Top Idea will support the growth of your concept.

Gaining access to the business accelerator will help establish the structure of how the group will operate; Consortium Partners could provide access to their current networks around this space. Funding provided will be used in the "prototyping" phase and speed up that process. The goal (title) is to phase out half of all disposable cups currently used and supplement that with aluminum bottles made of recycled aluminum soda cans. The goal is to rapidly expand the green movement against cups.

How did you hear about the Challenge?

  • Other


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