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Hot Topics

An educational campaign presented on hot cup sleeves.

Photo of Carolina Manent
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Idea Summary

This is an updated version of a previous post. Using eye-catching colors and slogans on hot cup sleeves to raise awareness and promote action towards recycling.

Company / Organization Name (if applicable)

NYU Tandon

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

When it comes to design we are researching the most effective of the following paths: slogans, mascots, and/or facts.

With informational hot cup sleeves, we are taking advantage of the having the customers attention for as long as they have their beverage.  With their attention we try to peak their interest with either a fact, a catchy slogan, or a narrative that provides them with some sort of information about recycling. Once interest is peaked we hope to attract them to a website where they can share their experience with the newly designed sleeve and even interact with others by viewing a social media feed flooded with others using a common hashtag.  The site will also be informational so users can learn more about the cup they purchased and the recycling system as a whole.  The point is to create a trendy campaign that people want to be a part of in oder to feel included and influential.  

This solution addresses which of the following:

  • Hot Cup Only
  • Cup Sleeve
  • Reusable System

Describe your target market. Who will benefit from your product?

Our target market is users who frequently purchases hot beverages and are active online. We are taking into account that customers don't necessarily examine their cups unless they are eye catching and engaging.

What is the current stage of development of your idea?

  • Prototyping

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Gaps include getting our sleeves to larger chain coffee shops.

Mentorship Needs (please select up to 3)

  • Supply Chain
  • Branding / Marketing and Storytelling
  • Legal

Tell us about yourself and your team. What is your background and experience?

Hot Topics is a team of NYU Tandon students from various backgrounds.

In what city are you located?

New York City

In what country are you located?

USA

What is your legal / organizational structure? (if applicable)

New York University

How did you hear about the Challenge?

  • Someone in my network (word of mouth)

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