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Habit Changing Service

A better service experience to decrease the existing local habit of in-store fiber cup usage during the choosing, buying and taking process.

Photo of Sevde Şengün
3 5

Written by

Our research and observations in Istanbul and near provinces, a large section of the users, do not to-go. We noticed that they took their to-go cup and drank their drinks in the place. We also noticed that the trash cans / recycling bins in Starbucks are inadequate, and they are positioned incorrectly. In this context, we working on a better service experience to decrease the existing local habit of in-store fiber cup usage by designing visual,communicational and interactive elements during the choosing, buying and taking process.

This solution addresses which of the following:

  • Reusable System
  • Alternative Delivery System
  • Other

What is the current stage of development of your idea?

  • Research & Early Testing

Mentorship Needs (please select up to 3)

  • Business Model Development
  • Waste and Infrastructure
  • Branding / Marketing and Storytelling

In what city are you located?

Istanbul

How did you hear about the Challenge?

  • OpenIDEO announcement email
  • Direct email invitation

3 comments

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Photo of amirhosein mansourian
Team

hi sevde . great one.
i have a lot of ideas about recycling subjects like this, but i haven't any team to work with. can you tell me how can i connect you and your team, to share our ideas and make the world a better place for living.
IVNO

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