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Gravure Printed Cup

Adding a natural starch based solution to the cup’s paper substrate creates the perfect compostable, recyclable paper for a coffee cup.

Photo of David Worth
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Idea Title

Perfect the perfect paper!

Idea Summary

Gravure printing is the perfect printing technology apply natural solutions to the cup paper to create needed properties and characteristics for a coffee cup.

Company / Organization Name (if applicable)

Worth Industries

Website (if applicable)

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

We run 3 web based gravure printing presses in Greensboro, NC. Each oress has multiple application units to apply solutions such as inks to paper to give the paper certain desired characteristics.

This solution addresses which of the following:

  • Hot / Cold Fiber Cup
  • Cup Liner

How is your concept recoverable?

Specialty inks made of compounds such as starches can adjust permeability and other characteristics of paper but are also recyclable and compostable unlike the current paper in coffee cups which is treated with a plastic.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

Gravure printing is a very efficient process and could be done without raising the cost of materials in the cup to a price that is not economical.

What regions do you plan to address with your solution (and how will you accomplish this)?


Describe your target market. Who will benefit from your product?

This treated product would

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Photo of Lauren Ito

A friendly reminder the deadline to edit your submission is toady, November 16 @ 5:00 p.m. Pacific Time. Please ensure all desired information, photos, videos, etc. is included in your submission by that deadline. Email nextgencup@ideo.comwith any questions.