FutoCup is a double layered mono material flexible cup. There is a space in between layers. Layers attached to each other airtight creating a structure similar to bubble wrap or wine wrapping and the valve placed in the outer layer.
Set of FutoCups arrives at store flat - resembling the look of plastic bags. Before use cup inflated through the valve by a barista with an automatic pump. The connections between film layers designed to give cup structure when inflated and also protect the consumer from direct contact with the hot/cold beverage, keeping the temperature inside optimal for drinking. Beverage is sipped from the flask from the small mouthpiece mimicking the straw or coffee cup lid. When drink is finished, Futocup is deflated either by the consumer or naturally.
Futocup is recyclable if the system for plastic film recycling exists:
1) It is monomaterial ( for example PE - widely recyclable valued film with ready secondary market)
2) It is one piece instead of a cup and a lid
3) It can encourage people to recycle. Thanks to a small volume when deflated customer can bring their used Futocups back and receive discount for recycling a certain amount in store.
Futocup is simple and cheap to produce. Various materials and modified existing technology can be used. FutoCup's design significantly reduces material use and transportation cost.
FutoCup is a great opportunity for design and brand differentiation. It is transported flat so a variety of shapes can be designed: from mimicking current solution to squared or even spherical/cone shape for the festive season editions(Christmas, Pumpkin for Halloween). The inflatable design also provides new sensory experience for customers.
FutoFlask, FutoCup designed for reuse, can be sold by brands to encourage hassle-free reuse, as it takes little space.