OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

EnviroLife™ – 100% Certified Recycled Fiber for Direct Food/Beverage Products

EnviroLife™ is the only 100% post-consumer recycled fiber in North America that is FDA-compliant for use in direct food contact.

Photo of Sustana Fiber
1 0

Written by

Idea Title

Idea Summary

EnviroLife™ – Patented Process to create 100% Recycled and Recyclable material to create fiber for new hot and cold cups.

Company / Organization Name (if applicable)


Website (if applicable)

EnviroLife™ is the only 100% post-consumer recycled fiber in North America that is FDA-compliant for use in direct food contact packaging at 100% inclusion. Our blend of recovered hard and softwood fibers gives EnviroLife™ strength and durability for packaging and board applications.

This solution addresses which of the following:

  • Hot / Cold Fiber Cup
  • Hot Cup Only
  • Cold Cup Only
  • Straws
  • Cup Sleeve

How is your concept recoverable?

EnviroLife™ is created by 100% recycled material, entire system is 100% Recycled Pulp to create new 100% recycled fiber for new Food & Beverage Product.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

All EnviroLife™ products are 100% FSC Certified and also has had a LIfe Cycle Assessment completed to validate a sustainable closed loop fiber future.

What regions do you plan to address with your solution (and how will you accomplish this)?

North America Solution (currently)

Describe your target market. Who will benefit from your product?

Any company with a sustainability statement as strategic to their mission. For example, QSR, CPG, CFPG, Grocery, and eCommerce Packaging.

What is the current stage of development of your idea?

  • Operating Concept / Startup

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Market understanding that this product is available now for use.

Tell us about yourself and your team. What is your background and experience?

Sustana Group is committed to industry-leading product quality, continuous improvement and environmental stewardship – by innovating solutions that are better for business, better for the environment and better for society at large.

In what city are you located?

De Pere, Wisconsin

In what country are you located?


What is your legal / organizational structure? (if applicable)


Please describe how becoming a Top Idea will support the growth of your concept.

EnviroLife™ is 100% Certified Recycled pulp product that can create 100% recyclable products that can promote a circular, closed loop, sustainable products and companies.

How did you hear about the Challenge?

  • Other

1 comment

Join the conversation:

Photo of Lauren Ito

Hi Sustana Fiber ,

A friendly reminder the deadline to edit your submission is toady, November 16 @ 5:00 p.m. Pacific Time. Please ensure all desired information, photos, videos, etc. is included in your submission by that deadline. Email nextgencup@ideo.comwith any questions.