CupCred is a revolutionary way to incentivise consumers and businesses to avoid, or correctly dispose of, single-use cups. People have always been creatures of habit, but
we are on a mission to prove that small behavioural changes can equate to big rewards for our planet.
With CupCred, you can earn points to ‘give’ or ‘take’ for acts as simple as bringing your reusable cup to participating stores, or returning your to-go fiber cups, lids, sleeves, straws or liners to be disposed of correctly. If users opt to ‘give’ they donate their credits to environmental causes as part of a community donation program. Each month our network of responsible retailers will select three local causes to support, then users will elect to either donate their credits to one cause or spread the love across all three. Alternatively, users can accumulate and ‘take’ the credits for themselves to receive discounts on purchases at their favourite store. Everybody gets something!
CupCred is an eco-wallet for the circular economy, flipping the age old loyalty card on its head through simple to use technology. Our system can be deployed in a variety of scenarios, allowing patrons to pay for their drink and log their reward activity in one transaction by scanning a QR code in the CupCred user interface at the point of sale or disposal. Consumers and businesses can also track and share the impact of their individual actions through data visualisation, whilst joining a loyal network of conscious capitalists fighting global war on waste. Now that’s some fair dinkum cred for your cup!