My idea has three main focus points: already existing unfriendly disposable cups (UDC), reusable cups with brand icons (RC) and new eco-friendly disposable cups (EFDC). It will work through 3 main paths: making charge visible (MCV), recover message (RM) and recycling (R).
This would be the process.
Already Existing Unfriendly Disposable Cups (UDC):
+ MCV: we tend to charge in one number, the idea is to make the charge for the cup visible so the customer can consider buying a reusable cup.
+ RM: in order to be able to recover the UDC to be able to recucle it we place a friendly message in the cup such as “pls return me so I can be recycled”.
+ R: we recycle the UDC into covers for reusable cups. The material is mixed with cardboard and other materials to serve as the solution for thermal-contact with the reusable cup.
Reusable Cups With Brand Icons (RC):
+ MCV: considered as an economic purchase since we can see the price of disposable cups
+ R: the recover message in disposable cups will lead to the creation of a recycled cover for the reusable cup
+ Brand Icon: this extra step is added so, whenever the cup is used in a store it can show it to promote the marketing of determined shop.
New Eco-Friendly Disposable Cups (EFDC):
+ MCV: we make charge for the cup visible because we want to promote reusable cups, so there is less investment in hacing to recycle the EFDC.
+ RM: message “pls return me so I can be recycled” in order to recover the cup and recycle it.
+ R: we recycle EFDC either into 1) covers for reusable 2) recycled EFDC. (this would depend on the demand)