Ishita Jain: Service Design and Business Design
Hrudaya Veena Yanamandala: Design Research and User Experience Design
JOIN THE MOVEMENT TO CLOSE THE LOOP ON COFFEE CUPS
In NYC 1 billion cups/yr are not recycled because they get mixed with trash. CupCycle contracts with cafes and collects used cups, that are then recycled by selling the material to a manufacturer.
Company / Organization Name (if applicable)
Website (if applicable)
This solution addresses which of the following:
Hot Cup Only
Alternative Delivery System
How is your concept recoverable?
What regions do you plan to address with your solution (and how will you accomplish this)?
New York City
Describe your target market. Who will benefit from your product?
Coffee shops like Starbucks and their Corporate Social Responsibility
What is the current stage of development of your idea?
Research & Early Testing
What are the biggest challenges you are facing today? What are existing gaps in your solution?
We want to research more to learn and understand the material science aspect of paper cups in order to recycle them. We also want support in understanding the market and scaling.
Mentorship Needs (please select up to 3)
Materials and Technical Development
Waste and Infrastructure
Tell us about yourself and your team. What is your background and experience?
Ishita Jain and Hrudaya Veena are recent grads from the Design for Social Innovation Program at the School of Visual Arts. We work in Design Strategy, Research and Service Design. We look at solving complex social problems through the lens of design.
In what city are you located?
San Francisco and New York City
In what country are you located?
Please describe how becoming a Top Idea will support the growth of your concept.
We will be able to get into the next phase of the project– to prototype and test our idea and validate our hypotheses to build and shape this company.
Things that excite us about this opportunity
- Testing and validating our hypothesis
- Building new relationships to manufacture and test
- Using design thinking to influence behavior change
The process we plan to follow
- Test and build the bins and app , measure, financials
- Interact and connect with manufacturers to buy from us
How did you hear about the Challenge?