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Cup Switch

Instead of throwing out cups, you could reuse a cup or ask for drinks in ceramic or glass cups staying in the restaurant/store.

Photo of Jessica Brahimllari
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Idea Summary

You can reuse your cup or ask for a glass cup at your destination and just drink from that.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

We have to stop using disposable cups to protect our environment. 10,000 cups are thrown away every two minutes in the UK, and 2.5 billion each year. The reusable cup is made with plastic lining, which makes it a little hard to recycle. Coffee places tend to hand out discounts for bringing in your own cup and reusing it, therefor you're saving money and it wont be going to waste. Throwing away one cardboard cup wont be such a big deal to you, but multiply that by how many you drink a year. Making a big difference to our environment will not only make it better but it will make a difference towards you just because you save a lot.  

This solution addresses which of the following:

  • Reusable System

What regions do you plan to address with your solution (and how will you accomplish this)?

I've asked and currently asking people about which is better. To reuse cups or no? I get different responses but the majority said "yes."

Describe your target market. Who will benefit from your product?

Customers anywhere in the world. I don't think anyone wants to spend money every singe time they go out to get a drink. Bringing in your own cup or just using a glass cup at any restaurant/store will save you money and therefor you wont have to throw your cup away each time you are done drinking out of it and asking for a new one while you could reuse. With customers trying out this method, will help me decide on if its a good plan or not.

What is the current stage of development of your idea?

  • Research & Early Testing

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Reusing cups is something to take advantage of and I'm concerned that people wont want to reuse for some kind of reason. Maybe they're to lazy, or think its nasty. The goal is to get the word out there and have good reasoning on why we should so we can be satisfied with it.

Mentorship Needs (please select up to 3)

  • Supply Chain

Tell us about yourself and your team. What is your background and experience?

I'm 17 years old and I attend Troy High school. I want to be able to make a change in the world especially, if its a good reason to do so.

In what city are you located?


In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

I would try to convince people on to trying to reuse their cups. Give out bad reasons on why they shouldn't just throw their cups away and maybe that will get them to change their mind. I would ask around at restaurants/coffee shops if they think its a good idea and maybe they could tend to get the word out as well. I know that there are places that allow reusing cups but even more would be at least something and would make a good impact on the environment.

How did you hear about the Challenge?

  • Other

1 comment

Join the conversation:

Photo of Daniel Grosso

Jessica Brahimllari are you proposing to run a campaign urging people to bring their own cup or drink with a reusable cup in the store? I did find similar results when surveying people about using reusable. The vast majority of people think it's a good idea, it is just so socially acceptable to be wasteful that people don't think twice.

An example of a campaign that started my hometown Perth, Australia that I really like is the "Face Your Waste" campaign. They implemented clear bins so everyone could see the quantity and type of waste that individuals/businesses/events produced. What I like about this campaign and what you are proposing is that you're encouraging people to consume less. In the realms of sustainability and "green marketing" we are often told to consume the right things rather than actively consuming less. Dare I say it, maybe we should be drinking less coffee and less sugary drinks altogether. I better not say that too loudly as Coke, McDonalds, and Starbucks are the challenge sponsors. What I am saying is that you're onto something and I look forward to seeing your campaign develop!