Our solution is essentially a reusable coffee cup sharing program, with innovative design features in the cup itself and the circulating system to facilitate the efficient and continuing reuse of coffee cups. The program is designed to replace the disposable to-go plastic/paper cups with ones that truly minimizes environmental footprints. The program’s target customers are white-collar workers who are frequent coffee drinkers, and have fixed working locations.
Our coffee cup unit comprises the reusable cup body, disposable lid, and straw if needed. The cup body is designed in a way that can be easily stacked and stored just like the traditional disposable cup. Material is scratch resistant， detergent resistant, durable and suitable for hot and cold beverages. IoT information is embedded in the cup body by laser engraved QR code or embedded RFID chip, which can be identified by mobile devices (e.g. cellphone) or stationary devices. The coffee cups are the same, however different companies (i.e. Starbucks, MacDonald’s) can make their brand distinctions through disposable lids of different colors and/or different logos.
Our enrollment process is simple: download our app and register a new account, and then the customer has the choice to link it with various coffee shop membership programs or Alibaba account. The customer has to pay a small deposit fee or waive the fee through high Zhima Credit score (credit information service offered by Alibaba). When the customer orders coffee through Ele ma (Alibaba’s take-out app) or over the counter, preference for using our cup sharing system will reveal and a cup would be assigned to carry out coffee.
The primary collection point for all the used cups are return machines. Users can either choose to go to the nearest located return machines, put in the used cups themselves. Or, the customer can use the APP to place an order and a one-click call for return, and then crowd-sourced team, ideally cleaning staff, will help collect used cups and put into the return machine. At the same time, the IoT technology ensures continuous tracking of the current location of each cup.
Reward points can be earned after returning the coffee cup. It can be the coffee shop coupon, support to environmental initiatives, and etc. New items can be according to the strongest incentive items of the target customer to encourage the reusing behavior.
Companies who use our cups will pay for each use, meanwhile they will save the cost of disposable containers, enjoying good marketing exposure and preference from environmental-sensitive consumers. The reusing program also reduces the amount going into the municipal waste, and the foreseeable government reimbursement could cover part of our operational cost as well.
The core idea of our concept is to provide a platform that directly connects consumers to industrial players' green initiatives, accelerate the circulation of reusable container, promotes sustainable packaging material, replaces the use of disposable containers, and ultimately reduces the environmental footprint of the food and coffee industry. At the same time, it will raise the environmental awareness among population, gradually direct environmentally responsible consumer behavior, and help the industries players to realize their corporate social responsibility goals.