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Cup Campaign

Create a marketing campaign that encourages bring reusable cups.

Photo of Lauryn White
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Idea Title

Idea Summary

Create a marketing campaign with an attention grabbing video that shows the effects of not recycling or resuing cups. Encourage businesses to give discounts or rewards to re users.

This solution addresses which of the following:

  • Reusable System

Describe your target market. Who will benefit from your product?

The environment as a whole will benefit from using this idea.

What is the current stage of development of your idea?

  • Research & Early Testing

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Some compaines may not want to jump on board with the idea or they may have already been using this idea.

Mentorship Needs (please select up to 3)

  • Business Model Development
  • Branding / Marketing and Storytelling

Tell us about yourself and your team. What is your background and experience?

VCU student.

In what city are you located?


In what country are you located?


1 comment

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Photo of Lauren Ito

A friendly reminder the deadline to edit your submission is toady, November 16 @ 5:00 p.m. Pacific Time. Please ensure all desired information, photos, videos, etc. is included in your submission by that deadline. Email nextgencup@ideo.comwith any questions.