We believe consumers don't need another fiber cup; they need one cup to serve all consumption needs. By initiating behavior-change through the use of a reusable cup, food distributors, like Starbucks and McDonalds, save on costs, the environment is saved from single-use containers, and consumers don't feel guilty for their food consumption habits.
The Collapsible Keychain Cup (CKC) is the solution to provide consumers with a light-weight, portable cup that can be connected to something as perennial as ones keys to ensure that one always has a cup on-the-go.
Consumers at participating Starbucks and McDonalds would enjoy the convenience of an exclusive, express-lane for individuals using a reusable cup. Not to mention, to encourage both sustainable, reusable cup behavior and patronage at participating vendors, customers would enjoy the 10th beverage free!
Customers can buy a CKC at participating vendors, as well as online through direct-to-consumer marketing channels. CKC's come in an array of colors and patterns, to meet the design choice of the customer.
A CKC cup is made out of Thermoplastic polyurethane, a soft, plyable plastic like silicon, which is ribbed in a way to support the cup to collapse upon user-initiation of a downward force, and with a snap-in lid to contain beverage contents. The lid and cup snaps into and out of a ring on the customer's keychain so that she can pop the cup out for use, and snap it right back in for storage after use.
The CKC would be a partnership with companies such as Hydaway Bottle or HydraPak© to build off of the incredible product they have created, and to leverage existing supply-chains.