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Using coffee sleeves to narrate the story about coffee cups and the recycling solutions.

Coffee sleeves comics use the space of coffee sleeves to to teach customers about the coffee cup ecosystem and its recycles practices.

Photo of Yacha Toueg
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Idea Title

Coffee sleeves comics

Idea Summary

With Coffee sleeves comics, we are using the space of coffee sleeves to create little comics about the recycling journeys of cups and the best practices when it comes to using coffee cups.

Company / Organization Name (if applicable)

Coffee sleeves comics

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

With coffee sleeves comics, we are leveraging the time a customer spends with a cup in order to grasp his attention towards a story we will tell through coffee sleeves. Coffee sleeves comics addresses the misconceptions about coffee cups such as that to-go coffee cups are recyclable and we also want to teach the customers what are the effects of to-go coffee cups ending in the landfills every year. In addition, we hope to push the customers to purchase their own reusable cups!   

In addition, our coffee sleeves are of course fully recyclable. 

This solution addresses which of the following:

  • Other

What regions do you plan to address with your solution (and how will you accomplish this)?

New York CIty

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping

Mentorship Needs (please select up to 3)

  • Materials and Technical Development
  • Product / Industrial Design and Prototyping
  • Branding / Marketing and Storytelling

How did you hear about the Challenge?

  • Someone in my network (word of mouth)
  • Other

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1 comment

Join the conversation:

Photo of Lauren Ito

Hi Yacha Toueg ,

Great to see you diving into the Challenge! I'm curious, who might be your ideal user persona? What about this idea would resonate with them? Additionally, what is the problems your design solves for/addresses with this comic concept?

Looking forward to learning more!