When you are out getting coffee, instead of the Styrofoam cup we get now, you will have the option to buy a reusable cup. There are many different shapes, styles and patterns to choose from. One you have refilled your reusable cup 9 times, your next one is free! I know that you are not going to remember you reusable cup every time you go, and that is okay, just bring it next time. once we get stores using this, people will want to use a reusable cup because everyone around them is. If you get coffee everyday before work, keep you reusable cup in your car. When your done you don't have to go looking for a recycling bin you can just throw your empty up in your bag or purse. Oh and don't worry they will be so many styles you won't have to worry about accidentally taking a sip of your coworkers drink. Save money and the environment with a travel cup.