People can be better guided on the material/making process of the fiber cups by adding more instructions and better informed that the cup it is not recyclable so to change this behavior of using too many fiber cups with no second thought.
To achieve our goal, we would:
1) create social events about the current fiber cups,
2) change the current design of the current fiber cups by adding notes that “this cup is not recyclable” (even though it looks like it is just paper)
What To do:
a.To help the customer understand the recycle process in order to change their behavior
b. To have “ This is NOT a recyclable cup” stamps on fiber cups
c. To curate multiple shows of works made by fiber cups in order to raise the awareness with complimentary stamps giveaway