Singleton is an innovation in the form of the cup which can be achieved through any raw material, fiber in this case.
Will I myself use it, if it was offered to me as a takeaway?
I mostly prefer cold drinks with a straw. I think it’s coz then I can control and localize the amount of chill feel. Hot drinks, not so much. When it’s hot coffee, for me, it should come in a wide open cup so that the breeze can cool the top layer just right for the sip. Takeaway? I have never really enjoyed the feeling of my lips kissing the plastic lid and sipping out of it, anyway.
So, I myself will probably give this cup a try, given if it’s ergonomic, I might start to be a user.
It's overwhelming to see different ideas around eco-materials for cups, straws, and lids. We as a team are open to collaborate and experiment with multiple fibers, starting with bamboo fiber.