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The last straw

There's no need to deliver a plastic straw, but in case you need or want one, we'll make sure it's reused.

Photo of Nicolás Medina
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Idea Title

Idea Summary

To prevent the disposal of this single use products, these shouldn't be taken for granted, just like the environment. An alternative straw should be sold separately that ensures multiple uses.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

"Americans use 500 million drinking straws every day. To understand just how many straws 500 million really is, this would fill over 125 school buses with straws every day. That's 46,400 school buses every year! Americans use these disposable utensils at an average rate of 1.6 straws per person per day." (

Straw have always been a problem for the environment, since these are given a single use, for being always around and can get a new clean one without trouble. What's worse, people often can't see by themselves the damage that these make to our planet.

That's why, these should be prevented, at least from the usual way.

Since these are given for free, there's no repercussion for the customers, they have no need to say no. But this could change if straws, first, aren't taken for granted, and second, these are produced in a way that could ensure more uses.

A metallic straw could be accompany beverages on restaurants (instead of the plastic ones) or sold separately in drive throughs for beverages on the go.

Have you ever through that unless you are physically disabled to use your hands, there's no need to use a straw? That's the whole point.

A higher value would be given to a reusable object than a disposable object. That's why a metallic would be a nice alternative since it's more versatile for any kind of drinks and a spoon at the end could also be used for shakes as an example.

This solution addresses which of the following:

  • Straws
  • Reusable System
  • Other

How is your concept recoverable?

There wouldn't be single use straws, reducing the amount of plastic waste and the CO2 emissions produced during the manufacturing process.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

Solution doesn't require petroleum sources.

What regions do you plan to address with your solution (and how will you accomplish this)?

The solution can be applicable to every restaurant or fast food chains.

Describe your target market. Who will benefit from your product?

On one hand, everyone will benefit from this solution, since the repercussions of eliminating single use plastic straws has always affected the world. On the other hand, companies and or firms that apply such changes can be seen as more responsible of their products and services, committed with the environment. Also, the users benefit by acquiring a product that they can use in a variety of situations.

What is the current stage of development of your idea?

  • Operating Concept / Startup

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Market access, production, support with scaling.

Mentorship Needs (please select up to 3)

  • Supply Chain
  • Branding / Marketing and Storytelling
  • Legal
  • Fundraising / Finance

Tell us about yourself and your team. What is your background and experience?

I'm Nicolás Medina, studied Business and Administration at the Universidad de los Andes in Chile, currently working as an assurance associate at PwC, and been looking to implement and communicate about alternatives to reduce the impact of the planet.

In what city are you located?


In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

Consortium Partners has the knowledge and expertise on their side, has a reputation and wouldn't make market access an issue. They would be able to support production, logistics and implementation. The funding would be used mainly in production and logistics, trying to optimize resources by having the best possible relationships with supplies. The key steps would consist on further research, iterating by testing, to produce, to deliver and implement.

How did you hear about the Challenge?

  • Other


Join the conversation:

Photo of Lauren Ito

Hi Nicolás Medina ,

Great to see you joining the Challenge! For this Challenge, we are asking for,
"Solutions entered into the Challenge must be recoverable and address the fiber-based hot and cold cup however, ideas may also include cup lids, sleeves, straws, liner innovations, and/or consider reuse and alternative delivery systems. include cup lids, sleeves, straws, liner innovations, and/or consider reuse and alternative delivery systems." Do you have a way of integrating your idea into a cup solution?

Looking forward to learning more!

Photo of Nicolás Medina

Hi Lauren Ito ,
As you mentioned from the quote, my idea addresses "straws".

Photo of Lauren Ito

Hi Nicolás Medina ,

The ideas may include straws as part of a submission that is also addressing the fiber-based hot and cold cup. Addressing straws solely is not in-scope for this Challenge. I wonder how this straw design/distribution may be integrated with a cup solution that answers the Challenge question more directly?