The future in your hand
A cup with a detachable plastic lining that can be easily popped out by a customer to reveal a fortune or fact underneath.
Company / Organization Name (if applicable)
This solution addresses which of the following:
Hot / Cold Fiber Cup
Some of the Above
How is your concept recoverable?
By having a plastic liner that can easily be separated from the fiber cup, our cup can be recycled with ease.
What regions do you plan to address with your solution (and how will you accomplish this)?
This solution is global. Our intention of putting a fortune, maxim, or fun fact on bottom of fibre cup serves to incentivize the consumer to peel the plastic lining off.
Describe your target market. Who will benefit from your product?
Our intention is to keep the Starbucks cup as it is, but provide it the capacity to be recycled.
What is the current stage of development of your idea?
What are the biggest challenges you are facing today? What are existing gaps in your solution?
The biggest challenge we face is the implementation of this idea into an actual product. This entails material research, production, and supply chain.
Mentorship Needs (please select up to 3)
Materials and Technical Development
Engineering and Manufacturing
In what city are you located?
In what country are you located?
What is your legal / organizational structure? (if applicable)
U of M
How did you hear about the Challenge?
OpenIDEO announcement email