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#SaveATree Campaign

Educate the public about recycling and the cost of each cup so they can be enviornmentally aware.

Photo of Judy Tan
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Written by

Company / Organization Name (if applicable)

Save A Tree

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

“Save Tree” Campaign

You have to give a reason for people to reuse their cups. Carbon Fiber cups are capable of not only hot drinks but also cold. Therefore, the cups should be reusable for about a week. 

In addition, the bottom of the coffee cup can be foldable so it can be recycled easier, takes up less space and a bit more "attractive" so people may be more likely to reuse it.

Starbucks rolled out their EarthSleeve in 2012 which helped saved 100K trees per year. The problem with EarthSleeve is that is goes in the garbage along with the cups. 

There could somehow be a stamp-reward system in which people KEEP the EarthSleeve along with the cup they originally had and for every 10th drink, they get the next one for free. 

Nowadays, people enjoy being a part of something larger to make an impact in the world. If you somehow made it fun for people to reuse cups, but also show them that they would be helping the environment as well in a visual manner, they would be less likely to throw away the cups. 

An idea would be the “Save a Tree” model in which the cups have a name of a tree that it was created from. That way, people would somewhat have a connection with that cup. Just like how Coca-Cola have names on their bottles, a similar concept would also be approached. Not only would it be socially popular (things tend to spread like wildfire when it’s unique and weird) but it would also bring awareness to people. 


This solution addresses which of the following:

  • Hot / Cold Fiber Cup

How is your concept recoverable?

The fiber cup itself will not really be modified. It's more geared towards the change of actions of people.

What is the current stage of development of your idea?

  • Research & Early Testing

Mentorship Needs (please select up to 3)

  • Business Model Development
  • Materials and Technical Development
  • Engineering and Manufacturing

Tell us about yourself and your team. What is your background and experience?

My name is Judy, I am the operational manager for Age Brilliantly ( which focuses on helping people make better aging decisions so they can lead a fulfilling life to 100+.

In what city are you located?

New York

In what country are you located?


How did you hear about the Challenge?

  • OpenIDEO announcement email

1 comment

Join the conversation:

Photo of Koldun Victor

An ordinary cardboard cup breaks down in the natural environment roughly in a year or thereabout. Approximately how the fallen leaves does, consisting of the same cellulose. In order for the new material for the production of cups to become a cost effective replacement of cardboard, it should decompose order faster, somewhere in a month, maybe two or three. This is at an average temperature of 15 degrees Celsius (according to NASA). But when we pour water near a boiling point, at a temperature of 95 degrees, into such cup , according to the rule of Svante August Arrhenius, all the chemical processes in it, including the self-decay of complex molecules, respectively, accelerate. The minimum acceleration will be somewhere 250 times, and the maximum will be about 65,000 times. That is, for a disposable cup that has been filled for at least an hour, and this is a real situation somewhere on a picnic, there is all the chances to pour out their content on the table at best , at worst, on himself or his electronic devices. Even if this cup was made a few days before that and was stored in a stock in perfect conditions.
Therefore, the question arises - how do you deal with such issue?