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---->Reusable cup system---->

Reducing global waste by local re-use of cups

Photo of Marilys Tu Mai Tran The Tri
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Idea Title

Re-cup

Idea Summary

re-use of the take away cups by returning, washing and put back into service.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

-Object status : this reusable cup is the in-between single use fiber cups and personnal coffee mugs. -Characteristics of the object : --> impersonal --> light --> washable --> reusable

The idea is to re-think the take away cup in a reusable way. Provide a reusable cup service by designing the cups, mutualise the brands, organize a washing system and ensure the recycling of the reusable cups afterwards. 

This solution addresses which of the following:

  • Hot Cup Only
  • Cup Lids
  • Reusable System

How is your concept recoverable?

The concept is recoverable because the reusable cups are re-used several times (up to 50) in a local way so that they can provide a long time service.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

The material would be recycled polypropylene that provides multiple uses and then recycled again.

What regions do you plan to address with your solution (and how will you accomplish this)?

I plan to address this project to capital cities mostly. This project is to bring a reusable cup loop system into big cities and serve different coffee shops.

Describe your target market. Who will benefit from your product?

- The coffee shops will benefit of a circular economy and a sustainable branding - The user will benefit of a quality service and product without paying more The user plays an important role in this project, he participates in the loop of the reusable service by using the droping point for the re-usable cups. I want the system to be easy for the users. Dropping a reusable cup has to be as easy as throwing away stuff in a trash can.

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping

What are the biggest challenges you are facing today? What are existing gaps in your solution?

The communication of the droping points Scaling of the project Partners Loss of cups

Mentorship Needs (please select up to 3)

  • Business Model Development
  • Supply Chain
  • Sustainability and Recoverability
  • Branding / Marketing and Storytelling
  • Growth and Scaling

Tell us about yourself and your team. What is your background and experience?

Background in industrial design and service design (design thinking)

In what city are you located?

Brussels

In what country are you located?

Belgium

Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a top idea would help me to develop this huge project i really believe in. I think that the concept has both recovarable and sustainable aspect. I would start by developing the project in a big city like Paris, Berlin or New York. I want this project to have a real impact on consciousness of the brands and the users. To prove that re-use is better than single-use. To lead the users to another way of consuming...

How did you hear about the Challenge?

  • Someone in my network (word of mouth)

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