My initiative involves rewards. To facilitate collecting of the cups whether hot/cold cups lids,sleeves and may be straws so that the processors ,producers, users ,recyclers and composters to get them easily. The restauranters, retailers and consumers are give a prize, in the form of (a) boosting their airtime communications on mobile phones .They act as a medium between the processors and the consumers. They have opportunity to collect them because the consumers take their beverages before them. Also the cup request the consumer not throw it, return it be rewarded.The charges for the prize to be offered is reasonable, to motivate them, makes it easier to see value in gathering the cups. Rewarding encourage them ,so that to avoid the cups going to the landfills. PARTNERSHIP My model incorporates partnership,in some services that are useful, to deliver the cups, the members are served, increase accessibility of products and also important for recovering the cups. REVENUE RETURN ME GOLD creates a room for another market, to appear or builds another service due to this initiative.The cups reach a lot of people, that is a real moment for the RETURN ME GOLD to capture it and turn it for business,so that to get it is cash to reward it's people,so ,Does creates sustainability. MODEL The cups do sale itself and the users of the cups are all over the world.To reach them we connect with them through the retailers and restauranters. From them the composters and the recyclers meet with them.These processes keep the cycle of the cups in whole use, creating wealth and keeping the environment safe In my research, I found out that countries like Norway and Singapore have already started to reward the users to return waste,cups but using different model from mine. Also I learned that the use of cups in the USA, disposable cups was a result of people used to share a cup and then a disease broke out, infected many, so someone said disposable cup is better, that made it to be the culture, to avoid diseases. Also there are websites which deal with different wastes in different ways for example tells the users what materials of plastics are recycled.Another are APPS in UK, I met one which uploads the food, which is counted as waste by the user the app signals to orphans families, whoever is involved goes to collect.many others teach how to recycle plastics, other informs which materials is recycled, others connect users to the recycling facilities. They have inspired me indeed, therefore being creative I resolved to start this initiative. Return me Gold. My images, mean totally what I will do. Also I have left some features out which are supposed to be included, on the cup you know the reasons.