LOTUS addresses the challenge of recoverability faced in the NextGen Cup Challenge. The underlying problem we are solving is proper disposal and recycling. The mission is to incentivize and gamify reuse and proper disposal of fiber cups.
The fiber cup is not sustainable, and LOTUS would partner with different types of material solutions. LOTUS is a complimentary network that rewards the disposal of these cups. Compounding acts of sustainability can incentivise massive change around the world.
Partnerships would be created with Fortune 500 Companies with loyal user-bases and with a city’s Waste Management organizations. Both types of partnerships would collaborate with LOTUS to decrease waste going to the landfill and increase recoverability.
Pairing of a fiber cup can be confirmed during mobile payment, or having the user scan a QR Code via their Rewards App. This will be simple for brands, as our network of cups can be accessed via a series of open APIs that Brands call from their Rewards App. Each disposable cup will be trackable on a per person basis. In stores, customers could gain an additional reward for reusing a cup. Additionally, in stores (and eventually throughout a city) there would have LOTUS QR codes on the bins that would track the made it to an appropriate bin, furthering customers’ rewards.
LOTUS would also host its own app to: 1) influence current rewards loyalty programs, and 2) adapt to different kinds of establishments. The app would credit customers on a specified store credit basis.
There are a couple paths to monetization:
- B2B sales for the LOTUS service itself. We boost engagement and encourage sustainability on behalf of the brand.
- Inversely, consolidating rewards points on a marketplace hosted by LOTUS, brands could advertise incentives to their users.
- Data collection of a customer’s routine and path travelled (starting and ‘ending’ point).
- Many cities have grants that could be obtained to boost recycling efforts.
Our goals are simple: Network, Validate, Launch.
The NextGen Cup Challenge is the perfect place to find and partner with Fortune 500 Companies and Urban Waste Management Programs. Or, at least find experienced mentorship with that industry background.
When it comes to funding, we are lucky to be a digital solution. Most costs would be focused on engineering resources and printing QR Codes on stickers to place on top of city disposal bins. These QR Codes can double as early marketing costs, while leaning on Brand’s existing users bases to spark early growth.
Success after the program would be to launch with at least one large brand in a city, like Los Angeles. We would want to compare our activation and retention metrics with the Brand’s existing rewards program. An example would be comparing the percentage of users that bring in a reusable cup with the number who scanned QR codes on a disposal bin. We would track and compare retention metrics over the next six months.